Ad Tech Operations Specialist

This is a fully remote position, open to applicants in China.

📋 Description

• Take full ownership of the complete development and upkeep of the global paid traffic tracking pipeline, which encompasses AppsFlyer and other MMP configurations, S2S attribution logic, and Postback management.

• Integrate front-end media buying with the back-end BI data platform, ensuring a seamless and accurate data flow.

• Develop data validation systems to identify and rectify data gaps, attribution losses, and tracking-code discrepancies.

• Convert business requirements into technical integration solutions in collaboration with the Growth and Data Product teams.

• Enhance Postback Windows to optimize the training efficiency of pLTV, VO, and other bidding models.

• Partner with Media Buyers, development, and data teams to execute technical solutions effectively.

• Produce comprehensive SOP documentation for cross-functional implementation.

• Stay updated with emerging Ad Tech, tracking, and attribution technologies to drive infrastructure enhancements.

• Utilize SQL and BI tools to audit tracking data, detect data leakage, and enhance paid-media ROI.

• Report directly to the Head of Performance Marketing.

⛳️ Requirements

• 3–5 years of practical experience in Ad Tech, advertising technology support, or growth operations.

• Experience with the data architecture of large-scale international applications or in finance/gaming sectors is preferred.

• Proven project management and cross-functional communication skills leading complex technical integration projects across multiple stakeholders.

• Extensive knowledge of attribution logic and advanced configuration of well-known MMPs such as AppsFlyer.

• Familiarity with SAN platforms and API/S2S integration methods of DSPs like Moloco and Liftoff.

• Skilled in using packet capture tools and conversion debugging techniques.

• Capability to independently diagnose and fix tracking-pipeline issues.

• Advanced proficiency in SQL for data auditing and root-cause analysis.

• Ability to pinpoint data leakage areas and enhance ROI through technical modifications.

• Skill in translating back-end data insights into bidding optimization recommendations for the front end.

• Outstanding collaboration abilities with Media Buyers, development, and data teams.

• Proficient in converting complex technical concepts into straightforward SOP documentation.

• A self-motivated approach to continuous learning and rapid adaptations in Ad Tech.

• Must possess a personal device and laptop for remote work.

🏝️ Benefits

• Opportunities for personal growth.

• Work with a global team spanning over 15 countries and a variety of cultures.

• A culture of transparent and objective performance management.

• Encouragement of collaboration and intrapreneurship.

• The interview process consists of a screening interview, a hiring manager interview, and a second-level manager interview.