Ad Ops Specialist, B2B Paid

This is a fully remote position, open to applicants in India.

📋 Description

• Develop and implement advertising campaigns across LinkedIn, Google, Facebook, and programmatic platforms.

• Ensure precise tracking and reporting within Marketo, SFDC, and associated systems.

• Conduct quality assurance and testing of creative materials across various browsers and devices.

• Verify that ad creatives adhere to technical specifications.

• Address issues related to implementation, tracking, and reporting.

• Enhance campaigns through A/B testing, budget management, and adherence to industry best practices.

• Establish tracking for content syndication initiatives.

• Execute quality assessments and lead uploads.

• Collaborate with internal teams effectively.

• Keep well-organized records of creative materials, campaign proposals, and execution plans.

• Recognize opportunities for process enhancement and automation.

• Create and validate ad tags in preparation for campaign launches.

• Monitor metrics such as CTR, CPM, CPC, CPA, ROAS, and conversions.

• Prepare monthly performance reports that include insights and recommendations.

• Analyze data to identify significant trends.

• Share findings with stakeholders to support strategic decision-making.

⛳️ Requirements

• 3 to 6 years of relevant experience.

• Background in digital marketing, paid performance advertising, and media operations.

• Strong experience in ad operations.

• Proficiency in tracking and analytics.

• Excellent communication skills.

• B2B experience is preferred, though not required.

• Availability to work from 11am to 9pm IST (UK time zone).

• Proven experience in setting up and executing campaigns on LinkedIn, Google, Facebook, and programmatic platforms.

• Familiarity with Marketo and SFDC for tracking and reporting.

• Experience with A/B testing, budget management, and campaign optimization.

• Knowledge of content syndication campaign tracking, quality checks, and lead uploads.

• Experience in generating and testing ad tags.

• Proficiency in monitoring CTR, CPM, CPC, CPA, ROAS, and conversion metrics.

• Experience creating performance reports and analyzing campaign trends.

• Familiarity with Figma or Adobe for ad creatives and localization is an added advantage.

🏝️ Benefits

• No specific benefits, perks, or compensation extras are stated.

• Remote work arrangement.