Activation Growth Manager

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Enhance Activation Velocity: Boost the conversion rate of approved prospects completing their initial transaction by identifying and eliminating friction points throughout the 0-to-1 onboarding process.

• Expand the Lifecycle Engine: Create and implement a multi-channel automated journey (SMS, Push, WhatsApp, Email) that facilitates an incremental increase in the transition from "Approved" to "Active" status.

• Establish an Experimentation Framework: Initiate and oversee a continuous A/B testing roadmap, maintaining a regular weekly schedule of experiments to systematically enhance funnel efficiency.

• Data-Driven Journey Analysis: Generate monthly behavioral insights and friction reports using SQL to identify reasons for drop-offs, leading to actionable product or communication improvements each quarter.

• Optimize MarTech Usage: Fully leverage the technology stack (Braze/Segment/Claude) to implement event-based, automated activation flows, significantly decreasing manual campaign execution.

⛳️ Requirements

• Demonstrated experience in Lifecycle Marketing & Growth Systems.

• Professional Experience: More than 5 years in Growth, Lifecycle Marketing, or Retention roles within rapidly expanding digital companies (Fintech, E-commerce, or high-frequency Apps).

• Proficiency in designing comprehensive automated customer journeys in Braze (or similar Tier-1 CRMs), particularly for onboarding and product adoption.

• Strong grasp of multi-channel orchestration (Push, WhatsApp, In-App, Email) to foster high-frequency engagement while avoiding "notification fatigue."

• Proven ability to manage complex audience segmentations to deliver highly personalized messaging at scale.

• Regularly audits existing campaigns to ensure their relevance and prevent message fatigue.

• Possesses strong Data Proficiency & Analytical Independence.

• Writes independent SQL queries to extract data from Snowflake or internal databases.

• Constructs and monitors activation cohort views to assess the health of new user segments.

• Conducts thorough funnel analysis to differentiate between "friction" (UX issues) and "lack of intent" (marketing issues).

• Utilizes data to narrate a story, presenting findings that inform strategic decisions at the executive level.

• Strong Execution & Ownership: Operates with a high level of autonomy and initiative.

• Experimentation & Product Thinking: Designs and evaluates rigorous A/B tests across product nudges and user journeys, prioritizing hypotheses based on potential impact and confidence.

• AI-Integration & Efficiency: Actively incorporates AI tools to automate content creation, predict user churn, and personalize communication at scale, ensuring the growth engine remains efficient and high-performing.

• Data Savvy & Analytical Mindset: Utilizes robust SQL skills to independently analyze funnel metrics, activation cohorts, and retention curves, translating data into strategic decisions.

• Consumer-Centric Approach: Has a deep understanding of onboarding frictions and consumer motivations, actively addressing pain points to enhance activation rates and deliver user value.

• 0-to-1 Execution: Takes complete ownership of the lifecycle pipeline, developing new processes and strategies from the ground up while being accountable for KPI achievement.

🏝️ Benefits

• Work on a significant challenge – We are transforming the way people shop, pay, and bank in Colombia, dismantling financial barriers and empowering millions. Your contributions will directly impact customers' lives by creating more accessible, seamless, and equitable financial services.

• Be part of something substantial from the outset – This is your opportunity to help shape a company, influencing everything from our technology and strategy to our culture and values. You won’t merely be an employee—you’ll be an owner.

• Exceptional growth opportunity – The market we are addressing is vast, and we are growing faster than nearly any fintech lender at our stage. If you seek a high-impact role in a rapidly scaling company, this is the position for you.

• Join a world-class team – Collaborate with top-tier talent from around the globe, in an environment where excellence, ownership, and collaboration are central to everything we do. We care deeply about what we create and how we create it—and we want you to join us.

• Competitive compensation & significant ownership – We believe in rewarding our talent. You will receive a generous salary, equity in the company, and benefits that exceed the basics to support your growth.