Account Strategist, Paid Media

This is a fully remote position, open to applicants in United States.

📋 Description

• Supervise and manage a portfolio of Paid Media accounts

• Provide direct assistance to client contacts

• Conduct weekly communications with vendors or operational partners to ensure alignment on assigned tasks, work quality, and potential improvements

• Foster referrals through client relationships and professional networks

• Develop strategies for clients on a quarterly basis

• Possess the capability to create, maintain, and optimize budgets for paid media campaigns across various channels

• Gain a comprehensive understanding of client positioning and unique value propositions

• Ensure accurate lead routing within a CRM

• Recognize the significance of Programmatic campaigns

• Accountable for personal productivity and utilization

• Collaborate directly with the Associate Director to meet both internal and client objectives

• Implement and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, emphasizing keyword research, ad copywriting, and audience targeting to maximize ROI

⛳️ Requirements

• Minimum of 3 years of experience in a performance/digital marketing agency

• Experience with B2B SaaS/tech clients in an agency environment

• In-depth expertise in paid search and paid social advertising campaigns, including Google Ads, Facebook Ads, LinkedIn Ads, and more

• Proficient in utilizing advertising platforms and tools such as Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager

• Strong grasp of PPC principles, covering keyword research, ad copywriting, bid management, and campaign optimization

• Capability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make informed, data-driven decisions

• Proven ability to drive results and measure effectiveness through OCT

• Demonstrated success with mid-market or enterprise accounts

• Unique insights on delivering value for SaaS

• Skill in translating and articulating strategy and narrating stories with data

• A blend of competitiveness and curiosity; you’re a genuine problem solver

• Proficient in organizing, prioritizing, and managing multiple projects concurrently

• Willingness to travel to visit clients approximately once per year, or as necessary

🏝️ Benefits

• Comprehensive medical, dental, and vision plans, along with disability and life insurance coverage for you and your family tailored to your needs

• 100% employer-paid plan for you and a 50% employer contribution for your dependents

• Access to certified therapists through Spring Health, along with a membership to Headspace

• Gympass

• Unlimited PTO (minimum of 2 weeks), Paid Company Holidays, Your Birthday Off, End of Year Recharge (closed from December 24 to January 1), and Paid Parental Leave

• Traditional and Roth 401(k) with a 3% company match

• Annual bonus based on tenure

• Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for enjoyment and entertainment!