Account Strategist, Paid Media

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Manage and direct a portfolio of Paid Media accounts.

• Provide direct support to client representatives.

• Engage in weekly communications with vendors and operational partners to ensure alignment on assigned tasks, quality of work, and potential improvements to the collaboration.

• Generate referrals through client relationships and professional networks.

• Develop strategies for clients on a quarterly basis.

• Capable of creating, maintaining, and optimizing budgets for paid media campaigns across various channels.

• Possess a deep understanding of client positioning and distinct value propositions.

• Verify that lead routing is accurate within a CRM system.

• Recognize the significance of Programmatic campaigns.

• Accountable for personal productivity and utilization metrics.

• Collaborate directly with the Associate Director to ensure the attainment of internal and client objectives.

• Implement and enhance PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to optimize ROI.

⛳️ Requirements

• At least 3 years of experience in a performance/digital marketing agency.

• Experience specifically with B2B SaaS/tech clients in an agency environment.

• Extensive expertise in paid search and paid social advertising campaigns, including Google Ads, Facebook Ads, LinkedIn Ads, and others.

• Proficient in utilizing advertising platforms and tools such as Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager.

• Strong grasp of PPC principles, encompassing keyword research, ad copywriting, bid management, and campaign optimization.

• Capable of analyzing campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and enhance campaign performance.

• Demonstrated and quantifiable success with mid-market or enterprise accounts.

• A distinctive perspective on delivering value for SaaS.

• Ability to organize, prioritize, and manage multiple projects concurrently.

🏝️ Benefits

• Comprehensive medical, dental, vision plans, disability, and life insurance coverage for you and your family that aligns with your lifestyle.

• Includes a 100% employer-paid plan for you and a 50% employer contribution for your dependents.

• Mental health support - Access to certified therapists through Spring Health and a membership to Headspace.

• Physical wellness - Gympass access.

• Time Off - Unlimited PTO (minimum of 2 weeks), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), and Paid Parental Leave.

• Financial benefits - Traditional and Roth 401(k) with a 3% company match.

• Bonus structure - Annual bonus based on tenure, which increases in total amount over time.

• Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for enjoyment and entertainment!