Account Manager – Influencer Marketing

📋 Description

• Oversee complete influencer campaigns from initiation to completion across platforms such as Instagram, TikTok, YouTube, and emerging channels.

• Communicate directly with influencers and their representatives to guarantee timely content submission, compliance with creative briefs, and adherence to FTC regulations.

• Daily track performance metrics (engagement, reach, conversions) and implement quick optimizations including A/B tests, creative adjustments, and scheduling changes.

• Act as the main point of contact for designated brand clients, translating their marketing goals into top-tier influencer strategies.

• Generate clear and concise status updates and present campaign insights during weekly or bi-weekly client meetings.

• Identify potential risks early and suggest corrective action plans.

• Collaborate with internal client teams, analytics, and product teams to ensure influencer content aligns with broader brand messaging and performance objectives.

• Gather and disseminate trend insights, content formats, and influencer best practices to continuously enhance creative effectiveness.

• Uphold FTC guidelines, platform policies, and client brand standards across all influencer deliverables.

• Review content drafts for correct disclosures, accurate tagging, and alignment with campaign KPIs.

⛳️ Requirements

• 3–5 years of practical experience in managing influencer or creator marketing campaigns, collaborating directly with both brands and talent.

• Successful history of executing multi-platform social campaigns that resulted in measurable engagement and ROI.

• Strong grasp of social media ecosystems, creator economies, and FTC regulations regarding sponsored content.

• Outstanding project management abilities: organized, detail-oriented, and capable of managing multiple campaigns at once.

• Excellent written and verbal communication skills—proficient in drafting creative briefs, client presentations, and status updates.

• Analytical mindset with experience utilizing social analytics dashboards and Google Data Studio (or similar tools) for reporting purposes.

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).

• Practical expertise in managing high-budget campaigns (mid-six to seven-figure ranges) and scaling influencer programs.

• Strong consultative capabilities—able to advise senior marketing professionals and convert complex data into clear, actionable insights.

• Bachelor’s degree in Marketing, Business, Communications, or equivalent professional experience.

🏝️ Benefits

• Competitive salary and bonus structure.

• Comprehensive health, dental, and vision insurance.

• 401(k) plan with employer matching.

• Remote work arrangements.

• Generous Flex Day policy and observed company holidays.

• Opportunities for professional growth through training and leadership development programs.