Account Manager

This is a fully remote position, open to applicants in California, +18 more states.

📋 Description

• Collaborate closely with the Sales Team to establish strong relationships within the CPG sector.

• Act as the primary contact for all pre-sale and post-sale activities, including media planning, campaign reporting, optimization, and performance management.

• Develop media plans that align with partner objectives and present ad product offerings to clients.

• Deliver weekly reports to advertisers featuring actionable optimizations aimed at enhancing campaign performance and meeting advertisers’ KPIs.

• Lead regular cadence calls with CPG partners to share insights on campaigns and categories, employing a data-driven narrative to illustrate the effectiveness of advertising efforts.

• Convey compelling insights and trends specific to categories and advertisers.

• Actively propose cross-sell and upsell opportunities to clients.

• Serve as an advocate for partners during pilot programs and internal cross-functional feedback sessions.

• Compile comprehensive campaign wrap reports that include follow-ups and actionable insights.

• Collaborate with cross-functional teams to drive the creation of the Quarterly Business Review, presenting campaign insights to CPG advertisers with an analytical perspective.

• Cultivate a deep understanding of Instacart’s evolving full-funnel advertising suite and strategic objectives.

• Actively engage in gap-to-goal planning and oversee quota management across multiple business units.

⛳️ Requirements

• A bachelor’s degree is required (a BA/BS in business, advertising, commerce, digital marketing, or a related field is preferred).

• A minimum of 3 years of relevant work experience is necessary.

• Demonstrated success in building robust customer relationships.

• Proficiency in Microsoft Excel, Google Drive (Gmail, Docs, Sheets, and Slides), Salesforce, and Tableau; familiarity with Mode is an advantage.

• Understanding of paid search, display advertising, account management, ad serving, CPG, or e-commerce is essential.

• Ability to work autonomously, juggle multiple priorities, and take initiative in a fast-paced environment.

• Proven success in an external-facing role, with strong communication skills when engaging with advertisers and key stakeholders.

• Exceptional attention to detail, outstanding organizational abilities, and a knack for creative problem-solving.

• Comfortable analyzing data and capable of interpreting it to tell compelling stories in a client-facing context.

🏝️ Benefits

• Sales Incentive Plan

• New hire equity grant

• Annual refresh grants