Account Director – PR

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversees daily operations for 5–6 accounts, acting as the strategic lead for a minimum of two accounts while assisting other account leads to ensure that programs are aligned with client objectives and yield results.

• Takes charge of ensuring that all programs are functioning effectively and proactively communicates with VPs regarding account status, team performance, and program outcomes.

• Creates initial plans for significant PR campaigns (e.g., company launches, funding announcements, etc.).

• Guides teams toward opportunities in national and business press that enhance client growth strategies, increases executive visibility, and exemplifies excellence in executing top-tier earned media relations.

• Formulates media strategies for the team and consistently obtains top-tier coverage, aiming for at least two new opportunities per client monthly and one broadcast opportunity per client quarterly.

• Ensures that high-level materials, such as bylines and press releases, comply with brand standards, legal requirements, and are consistent with the desired tone and message.

• Leads client meetings by prioritizing discussions on innovative media and campaign ideas, encouraging questions to gather insights, and guaranteeing team involvement.

• Collaborates with VPs to manage client expectations and establish strategic goals, while overseeing account health, identifying potential risks, and adapting PR strategies to maintain relationships and provide ongoing value.

• Coaches and supervises team members at the Manager and Senior AE levels, promoting skill development, adaptability, and strategic thinking, and manages at least one direct report (when applicable), including conducting performance reviews, monthly check-ins, and addressing staffing needs.

• Constructs adaptable team frameworks that suit each client’s communication preferences and internal operational style.

• Supports new business initiatives by offering client examples, slide materials, media achievements, and performance data for pitches, while actively seeking upsell and cross-sell opportunities within current accounts.

• Participates in two local industry/networking events each year (when applicable) and contributes to talent pipeline initiatives or recruitment efforts as needed.

⛳️ Requirements

• A minimum of 4-5 years of PR experience in either an agency or corporate setting.

• Prior experience in technology PR is essential, with a preference for B2B tech experience.

• Bachelor's degree in communications, journalism, or a related field.

• Strong comfort in a client-facing position; capable of managing and leading client status calls and brainstorming sessions for thought leadership.

• Proven track record of securing Tier 1 and trade earned media coverage in the tech sector.

• Writing samples demonstrating substantial experience in drafting press releases, bylines, and other relevant content.

• Detail-oriented with the capability to manage shifting priorities and deadlines.

• Experience in leading speaking engagements and awards programs to enhance client visibility.

• Exceptional writing, editing, and proofreading abilities.

• Display an understanding of the comprehensive tech landscape and deliver proactive pitch angles and strategies.

• Monitor, track, and achieve agreed-upon client KPIs utilizing reporting tools like MuckRack.

🏝️ Benefits

• Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents).

• Extensive medical benefits and complimentary premium access to the Calm app for relaxation and mindfulness.

• 401(k) with a 3% company contribution* (US Only), along with life insurance, long-term disability, and AD&D coverage for added peace of mind.

• A professional development fund of $500 and ongoing learning programs to support your career growth.

• Company-issued laptop & accessories, monthly Wi-Fi & cell stipend, and exclusive discounts through Perkopolis.