Account Development Representative

This is a fully remote position, open to applicants in United States.

📋 Description

• Outbound efforts (50%): Create and manage multi-touch outreach sequences via email, phone, and LinkedIn, specifically targeting HR, People, and Culture leaders at organizations with 100–1,000 employees.

• Purposeful cold calling: Conduct thorough research prior to calling, tailor your message, and monitor what strategies yield results.

• Leverage tools like ZoomInfo, LinkedIn, and Bonusly's proprietary AI resources to identify signals, then generate lists that effectively convert.

• Collaborate directly with Account Executives (AEs) to enhance personalized outreach for deals within the active pipeline.

• Inbound responsibilities (50%): Take charge of the initial response for leads throughout our sales funnel, including those influenced by product-led growth, demo requests, and content-driven inquiries.

• Qualify and route leads swiftly and judiciously.

• Schedule discovery calls for AEs, ensuring clear context and comprehensive handoff notes are provided.

• Serve as the human touchpoint for leads where timing, suitability, or intent necessitates a genuine conversation.

• Ownership of small deals (earned, not assigned): Close deals under $5K with SMB clients that you sourced. You'll handle discovery, conduct demos, and drive the deal to completion. If complications arise post-discovery, engage a senior AE while remaining involved in the deal. This role exemplifies how effective pipeline generation accumulates over time.

⛳️ Requirements

• 1–2 years of experience in a Sales Development Representative (SDR), Business Development Representative (BDR), or outbound-focused sales position.

• Comfort with cold calling and the ability to personalize outreach effectively.

• Genuine fluency in AI tools: you actively use, experiment, and know how to create workflows that provide a competitive advantage.

• Strong written communication skills – the human touch: we utilize AI to enhance conversations, but the initial connection relies on you.

• Self-motivated, organized, and accountable to performance metrics.

• Preferred: Familiarity with HubSpot, ZoomInfo, Gong, UserGems, and Claude/ChatGPT in your current toolkit.

• Experience selling to HR, People, or Culture teams.

• Any experience in closing roles, even informal: support in late-stage deals, trial conversions, or renewals.

• Comfort with developing or contributing to sales strategies and campaign frameworks.

🏝️ Benefits

• Fully remote (available to US-based candidates).