Account Based Marketing Program Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the account-based marketing strategy for the Strategic segment, driving and enhancing the pipeline for the Strategic sales team.

• Collaborate with sales teams to establish an Ideal Customer Profile and identify target accounts and contacts.

• Design and implement 1:1 and 1:few omnichannel campaigns utilizing email, custom landing pages, paid social, advertisements, and events.

• Utilize account- and contact-level insights to inform campaign strategies.

• Work closely with sales representatives and SDRs on a daily basis to align outreach efforts and exchange account insights.

• Customize messaging and materials to address the specific business challenges faced by buying committees.

• Organize, coordinate, and carry out in-person and virtual events, including high-touch roundtables and hospitality gatherings.

• Assess pipeline growth, target reach, and ROI through the use of marketing tools and CRMs.

• Shape priorities across field marketing, demand generation, and product marketing based on the needs of the Strategic segment.

• Collaborate with partner marketing and channel partners on co-marketing efforts.

⛳️ Requirements

• 6–8 years of experience in an account-based marketing role within a high-growth environment.

• Demonstrated experience in owning, executing, and evaluating 1:1 and 1:few ABM strategies across paid media, email, content syndication, direct mail, and events.

• Proven ability to generate pipeline directly for a sales organization.

• A history of influencing cross-functional teams effectively.

• Comprehensive understanding of B2B buying cycles and the alignment of marketing strategies with pipeline stages.

• Capability to leverage pipeline and campaign performance data for informed decision-making.

• Familiarity with ABM platforms such as 6sense or Demandbase and multi-touch attribution tools.

• Experience in marketing to enterprise or Strategic-tier accounts within a technical, developer-focused category.

🏝️ Benefits

• Medical, dental, and vision coverage.

• Flexible vacation policy.

• 401(k) plan.

• Life insurance.

• Meaningful equity opportunities.

• Variable compensation for applicable roles.

• Meals provided on in-office days in the US.

• Additional benefits and perks.

• Competitive salary package.