YouTube Marketer, Producer

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Spearhead the production of podcasts, from identifying and reaching out to guests to scheduling, coordinating, and conducting post-recording follow-ups.

• Design and execute a YouTube-centric video strategy aimed at enhancing discoverability, increasing watch time, and fostering channel growth.

• Supervise post-production processes to ensure high quality and timely delivery in collaboration with editors and design teams.

• Oversee a comprehensive content repurposing strategy across platforms such as LinkedIn, Instagram, TikTok, and others, encompassing both organic and paid distribution methods.

• Take charge of creating visual and promotional materials, ensuring they align with brand standards and are relevant to each platform.

• Craft and disseminate newsletters aimed at enhancing subscriber engagement and educating users about products.

• Maintain and enhance blog and video content on WordPress to optimize for SEO performance and long-term engagement.

• Track performance metrics (retention, CTR, subscriber growth) and adapt content strategies as needed.

• Actively participate in engaging with podcast and video audiences across various channels to promote interaction and community building.

• Utilize HubSpot for managing workflows, automating outreach efforts, and reporting on content performance and audience insights.

• Develop onboarding videos, tutorials, and educational resources for customers to support broader marketing objectives.

⛳️ Requirements

• Extensive background in content marketing, podcast production, or social media-driven media execution.

• Proven track record of growing YouTube channels and social media audiences through data-driven experimentation.

• Expertise in storytelling, content repurposing, and executing campaigns across various channels.

• Proficient in using Adobe Creative Suite, Canva, HubSpot, WordPress, and podcast distribution tools.

• Knowledgeable about SEO principles, YouTube analytics, and social media advertising platforms.

• Capable of managing multiple projects and stakeholders in a fast-paced remote environment.

• Possess a strategic mindset with a keen eye for operational details and reliable follow-through.

• Strong communicator with a clear, audience-centered approach to content creation.

🏝️ Benefits

• Competitive compensation.

• Access to vetted employers.

• Genuine opportunities for growth.