Website Strategy Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and refine the long-term strategy for Dave’s website, serving as an acquisition and discovery platform that integrates SEO, content, UX, and experimentation into a cohesive roadmap.

• Evaluate website performance, user journeys, and conversion funnels to uncover opportunities for enhancing acquisition effectiveness and web-to-app conversion rates.

• Collaborate with engineering and product teams to create a versatile website architecture in Contentful that facilitates scalable landing pages, experimentation, and swift iterations.

• Direct the search and discovery strategy encompassing technical SEO, site architecture, and content frameworks, ensuring Dave's visibility in both traditional search and emerging AI and generative discovery platforms.

• Develop and oversee an experimentation roadmap utilizing tools like Ninetailed, transforming test outcomes into scalable enhancements across the website.

• Work alongside brand and content teams to produce educational and product-centric content that builds trust and positions Dave as a reliable financial resource.

• Guarantee that website experiences comply with accessibility and regulatory standards, including ADA and CCPA requirements.

⛳️ Requirements

• Over 8 years of experience in website strategy, growth marketing, or digital experience management, particularly for consumer products/b2c.

• Demonstrated success in managing a high-traffic website that significantly impacts user acquisition and CAC efficiency.

• Experience collaborating with product and engineering teams to establish scalable web infrastructure and experimentation frameworks.

• Strong analytical abilities and proficiency in utilizing tools like Google Analytics to assess performance and inform decisions.

• Experience with modern CMS platforms such as Contentful and experimentation tools like Ninetailed.

• In-depth knowledge of SEO, conversion rate optimization, and contemporary discovery channels, including AI and generative search.

• Excellent cross-functional collaboration skills across marketing, product, engineering, design, and legal teams.

• Background in fintech or another regulated industry (Bonus).

• Knowledge of App Store Optimization (ASO) and app store landing page strategy (Bonus).

🏝️ Benefits

• Flexible hours and a virtual-first work culture, including a home office stipend.

• Comprehensive Medical, Dental, and Vision Insurance plans.

• Generous paid parental and caregiver leave policies.

• 401(k) savings plan with matching contributions.

• Access to financial advisor and financial wellness support.

• Flexible PTO and an array of company holidays, including Juneteenth and Winter Break.

• Opportunities for all-company in-person events once or twice a year, alongside virtual events to foster connections with team members and leadership.