Website Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the site strategy to achieve significant inbound growth and provide outstanding experiences for organic inbound traffic, agentic LLM interactions, and channel partnerships.

• Maintain a strong perspective on the optimal structure of the site to effectively cater to our diverse audiences.

• Manage the site roadmap and prioritize decisively given available resources.

• Develop and support recommendations regarding CMS tools (currently utilizing Sanity but open to alternatives).

• Oversee SEO and GEO comprehensively: ensuring technical health, crafting content strategies, optimizing agentic interactions, and targeting keywords for both B2B and D2C audiences.

• Construct and enhance conversion pathways for each audience segment — including employer pipelines, university inquiries, and student acquisition.

• Ensure proper instrumentation of the site: analytics, tracking, and attribution; guaranteeing insight into effective strategies.

• Manage the publishing workflow — from initial brief to live publication — collaborating with internal stakeholders and external contractors (copywriters, designers, developers) as necessary.

• Work with peers to integrate dynamic content into the website sourced from both internal and external authorities.

• Ensure the website consistently reflects Clasp's brand quality across all pages.

• Keep content updated amidst a rapidly evolving policy and product landscape.

• Oversee external contractors and agency partnerships as required.

• Serve as the internal contact for all website-related matters — including engineering, marketing, sales, and leadership.

• Collaborate with engineering and information security teams to maintain the reliability and secure operation of the website.

⛳️ Requirements

• 4–7 years of experience in digital marketing, web strategy, or growth, with direct ownership of a website or web channel for part of that time.

• Proven ability to think architecturally about multi-audience web experiences, beyond just executing tasks.

• Strong expertise in SEO and GEO, encompassing both technical and content aspects.

• Proficient in modern CMS platforms — such as Sanity, Webflow, Contentful, or similar alternatives.

• Data-driven: you leverage analytics for decision-making and can establish reporting infrastructure if needed.

• Excellent writing and communication skills — responsible for drafting briefs, making recommendations to leadership, and potentially creating copy yourself.

• Demonstrated experience in utilizing AI tools to automate manual tasks and researching & implementing best practices in contemporary web marketing.

🏝️ Benefits

• Competitive cash and equity compensation.

• Comprehensive health benefits (including health, dental, and vision).

• Student loan repayment assistance.

• 401k matching.

• Commuter benefits.

• Flexible PTO policy.

• Opportunities for growth and performance in a dynamic environment alongside an exceptional team.