This is a fully remote position, open to applicants in Michigan.

• Take charge of and generate 30–40%+ of the overall company revenue through lifecycle channels.

• Create and implement a calendar for high-frequency, high-conversion campaigns.

• Determine which products, offers, and promotions to launch based on performance analytics.

• Drive the conversion for first purchases, repeat purchases, and subscriptions.

• Collaborate with leadership to define and enhance the subscription strategy at a strategic level.

• Enhance rebill rates, minimize churn, and increase subscriber lifetime value (LTV).

• Lead the direct-response messaging strategy across Email and SMS platforms.

• Manage reporting and performance analysis for lifecycle channels: Revenue per send/per subscriber.

• Establish a closed-loop feedback system: Insights → Hypothesis → Test → Scale.

• Create a consistent, repeatable framework for revenue generation and optimization.

• 6–10+ years of experience in lifecycle, CRM, or retention marketing within a DTC CPG or subscription model.

• Proven track record of managing extensive lists (2–3M+ subscribers) or multiple segmented lists.

• Demonstrated success in generating 30%+ of company revenue through Email/SMS channels.

• In-depth, hands-on knowledge of Klaviyo (including flows, segmentation, deliverability, and reporting).

• Solid background in direct response marketing (copywriting, offers, conversion strategies).

• Experience in managing subscription performance and optimizing retention.

• Strong technical proficiency in deliverability best practices.

• Competence in data flows, tracking, and integrations.

• Analytical mindset with the ability to quickly translate data into actionable insights.

• Capability to operate both strategically and tactically (player-coach role).

• Competitive base salary.

• Performance bonus directly linked to Email/SMS revenue contributions.

• Metrics for subscription growth and retention.

Director of Lifecycle Marketing

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