Senior Manager, Field Marketing

This is a fully remote position, open to applicants in California, +2 more states.

📋 Description

• Oversee activation in both regional and local markets.

• Convert the national brand strategy into tailored regional and local programs, including the expansion of Heinz Verified.

• Adapt brand extensions and partnership initiatives for local relevance in activations.

• Identify opportunities to engage with real-time cultural moments in the market.

• Act as the local market authority for the designated region.

• Share local insights and suggestions to enhance future activations and partnership endeavors.

• Manage the execution of brand extensions and partnership activations within the assigned region.

• Cultivate and enhance relationships with customers and operators.

• Function as the primary marketing collaborator with local Sales teams, agencies, customers, and operators.

• Oversee execution quality and promptly address any issues.

⛳️ Requirements

• A Bachelor’s degree in business, marketing, or a related discipline is required; an MBA with a marketing concentration is preferred.

• 5 to 7 years of experience in multi-channel marketing, field marketing, product management, brand management, CPG Sales, or similar commercial roles.

• Experience in foodservice is preferred.

• Exceptional ability to influence and establish credibility at all organizational levels, both internally and externally.

• A creative mindset capable of developing impactful marketing integrations.

• Strong strategic thinking skills, with the capability to formulate marketing strategies that align with business goals.

• Outstanding communication and collaboration abilities.

• Proven capacity to act swiftly and adapt to changing market conditions, seizing real-time opportunities.

• Must have the ability to prioritize effectively for maximum impact.

• Strong analytical and problem-solving skills.

• Advanced proficiency in Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook.

• Willingness and ability to travel up to 50% for business purposes.

🏝️ Benefits

• Access to affordable healthcare coverage for employees and their eligible dependents.

• Protection and savings for future needs.

• Plans designed to cater to you and your family’s requirements.

• Wellbeing events, resources, and learning opportunities aimed at fostering a holistic lifestyle for our employees and their families, covering physical, social, emotional, and financial well-being.

• Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments.

• Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training.

• Emotional – Employee Assistance Program, Wellbeing Programs, Family Support Programs.

• Financial – 401k, Life, Accidental Death & Dismemberment, Disability.