Webmaster, Digital Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the daily management of company websites and content management systems.

• Develop and refresh event pages, landing pages, speaker and sponsor details, forms, navigation, redirects, images, and documents.

• Track website uptime, speed, mobile responsiveness, Core Web Vitals, broken links, crawl errors, and overall technical performance.

• Resolve issues related to websites, forms, displays, tracking, and integrations.

• Manage or coordinate hosting, domains, DNS, SSL certificates, backups, staging environments, plugins, themes, security updates, and user permissions.

• Conduct quality assurance for websites across major devices and browsers.

• Implement basic changes to websites using HTML and CSS and coordinate more advanced development tasks as necessary.

• Ensure compliance with website accessibility, privacy, cookie-consent, and security standards.

• Oversee website crawling and indexing through Google Search Console.

• Handle Google AdSense implementation, account setup, ad placements, compliance, performance monitoring, and troubleshooting.

• Implement technical and on-page SEO strategies.

• Monitor organic traffic, search rankings, crawl activity, search visibility, and indexing performance.

• Enhance event and company content for better search visibility and user engagement.

• Optimize landing pages, forms, calls to action, registration paths, and conversion rates.

• Manage social media content calendars and coordinate the drafting, scheduling, and publishing of content.

• Assist with organic and paid social media campaigns, including audience targeting, tracking, testing, and reporting.

• Coordinate campaign graphics, videos, copy, links, and related assets.

• Monitor social engagement, referral traffic, campaign conversions, comments, messages, and brand activity.

• Build and support integrated digital campaigns across websites, social media, email, CRM, and marketing automation platforms.

• Implement campaign tracking using UTMs, conversion events, pixels, and standardized naming conventions.

• Configure and maintain website analytics, tag management, conversion tracking, search-performance, and reporting tools.

• Create dashboards and reports that encompass website traffic, SEO, user behavior, lead generation, registrations, social media, and campaign effectiveness.

• Analyze data to identify trends and provide actionable recommendations.

• Administer and support marketing technology tools, CRM integrations, marketing automation, forms, tracking systems, and workflows.

• Ensure data quality and maintain accurate, consistent marketing performance metrics.

• Document processes, platform configurations, tracking standards, workflows, and system requirements.

• Oversee website and marketing technology projects from planning through to implementation.

• Manage relationships with website, hosting, marketing, and technology vendors as necessary.

• Configure, maintain, and optimize Google Analytics 4, Google Tag Manager, Google Search Console, and related tracking tools.

• Establish and maintain GA4 events, conversions, audiences, campaign tracking, and reporting.

• Validate analytics and advertising tags across websites, landing pages, forms, and registration paths.

• Create Google Analytics dashboards and reports.

• Track Google AdSense metrics, including impressions, click-through rates, page revenue, ad performance, and policy notifications.

⛳️ Requirements

• A minimum of 3 years of direct experience in website administration, digital marketing, SEO, analytics, marketing technology, or a related field.

• Practical experience with WordPress or a similar content management system.

• Proven ability to create and maintain website pages, landing pages, forms, navigation, redirects, and digital content.

• Solid working knowledge of HTML and CSS.

• Experience with website analytics, tag management, search-performance, dashboards, and reporting tools.

• Strong grasp of technical SEO, on-page SEO, website optimization, user experience, and conversion principles.

• Experience managing business social media accounts, publishing calendars, tracking campaigns, and reporting on performance.

• Familiarity with CRM systems, marketing automation, and website integrations.

• Proficiency in Excel and data visualization or dashboard tools.

• Strong analytical and problem-solving capabilities.

• Advanced English proficiency in both verbal and written communication.

• Ability to juggle multiple priorities and assignments in a fast-moving environment.

• Keen attention to detail, organization, documentation, and thorough follow-through.

• Self-driven and capable of working independently while collaborating with Marketing, Technology, Sales, and Operations teams.

• Hands-on experience with Google Analytics 4, including event tracking, conversion configuration, traffic-source analysis, user-behavior reporting, and dashboard creation.

• Experience using Google Search Console, website crawling, XML sitemaps, indexing, URL inspection, robots.txt, canonicalization, redirects, and resolving search-coverage issues.

• Familiarity with implementing and validating website tracking through Google Tag Manager.

• Experience configuring, managing, or supporting Google AdSense, including ad placement, reporting, troubleshooting, and ensuring policy compliance.

• Basic knowledge of JavaScript is preferred.

• A Bachelor’s degree in Marketing, Information Technology, Digital Media, Data Analytics, Business, or a related discipline, or equivalent practical experience is preferred.

• Experience with website hosting, DNS, SSL certificates, backups, security, and staging environments is preferred.

• Familiarity with managing paid social media or paid search campaigns is preferred.

• Experience in event marketing, conference websites, registration systems, or lead-generation campaigns is preferred.

• Knowledge of accessibility, privacy, cookie-consent, and digital security practices is preferred.

• Basic graphic-editing or design platform experience is preferred.

• A portfolio or work samples that demonstrate relevant experience are preferred.

• Only resumes and cover letters submitted in ENGLISH will be considered.

🏝️ Benefits

• 100% remote work environment.

• Paid Time Off available after 90 days, including Vacation Days, Sick Leave, and Compensatory Time.

• One Wellness & Wellbeing Day per year.

• One Floating Holiday per year.

• One Religious Observance Day per year.

• Paid federal holidays with early release the day prior.

• Summer Fridays.

• All travel-related expenses covered for onsite events, including flights, hotel accommodations, and meals.