Web Strategy – Growth Manager

📋 Description

• Collaborate with stakeholders from Marketing, Product Marketing, Brand, SEO, Product, and Engineering to strategize and implement web initiatives.

• Contribute to the development of the website roadmap by considering business objectives, user behavior, technical possibilities, and performance metrics.

• Recognize opportunities to enhance site architecture, navigation, content discoverability, and user experiences.

• Drive and assist with extensive web projects, including content migrations, site reorganizations, new page launches, CMS enhancements, and website refreshes and redesigns.

• Evaluate current website experiences and propose enhancements for usability, scalability, and conversion rates.

• Ensure projects are well-defined, documented, prioritized, and communicated effectively across teams.

• Act as a strategic advisor to stakeholders while balancing business requirements, technical feasibility, and user experience.

• Manage the website experimentation program utilizing tools such as VWO.

• Create and maintain an experimentation roadmap that aligns with business priorities and conversion objectives.

• Formulate hypotheses based on user behavior, analytics, qualitative feedback, and business context.

• Execute A/B tests, multivariate tests, personalization campaigns, and UX experiments aimed at enhancing sign-ups, conversion rates, user engagement, CTA performance, navigation flows, and landing page effectiveness.

• Assess experiment results and convey insights, recommendations, and subsequent actions to stakeholders.

• Collaborate with analytics and engineering teams to guarantee precise tracking, measurement, and reporting.

• Foster a culture of data-driven decision-making through experimentation and continuous improvement.

• Translate business objectives into concrete web strategies and experimental plans.

• Clearly communicate timelines, trade-offs, risks, and recommendations to stakeholders.

• Assist in establishing scalable processes for web requests, experimentation intake, prioritization, and reporting.

⛳️ Requirements

• Over 5 years of experience in web strategy, growth marketing, web optimization, digital experience, or a similar domain.

• Proven experience in managing intricate web projects involving multiple stakeholders and shifting priorities.

• Strong grasp of conversion rate optimization (CRO) and experimentation methodologies.

• Practical experience conducting A/B tests and experiments using tools like VWO, Optimizely, or similar platforms.

• Familiarity with CMS platforms and contemporary marketing websites.

• Robust analytical skills with experience using tools such as GA4, Looker Studio, or other analytics platforms.

• Ability to distill qualitative and quantitative data into actionable recommendations.

• Excellent communication and stakeholder management capabilities.

• Highly organized with the ability to juggle multiple projects simultaneously.

• Comfortable working independently and advancing initiatives with minimal supervision.

🏝️ Benefits

• An inclusive, flexible workplace where you can be your authentic self.

• A competitive total compensation package.

• Comprehensive group benefits with no waiting period.

• Remote-first company.

• Opportunities to connect with other Tailscalars in real life.

• Support for your personal and professional growth.

• Paid time off and a healthy work-life balance.

• A customizable home office setup.

• Generous parental leave program starting from your first day.