Web Developer, Webflow

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Take ownership of and implement the strategy for website development and optimization that aligns with business and growth objectives.

• Create, maintain, and enhance website pages and templates utilizing Webflow and Wix.

• Design scalable components and apply custom coding (HTML, CSS, JavaScript) when needed.

• Work in collaboration with cross-functional teams to ensure a consistent, high-quality user experience.

• Act as the technical lead for all website projects, ensuring adherence to top-notch web standards.

• Convert marketing, product, and brand strategies into smooth on-site user experiences.

• Execute and oversee conversion rate optimization (CRO) initiatives, including A/B and multivariate testing.

• Analyze site performance and user behavior using tools like Google Analytics, Hotjar, and other analytics platforms.

• Implement SEO best practices across site architecture, metadata, and technical aspects.

• Guarantee mobile-first design, accessibility compliance, and page speed optimization on all platforms.

• Identify prospects for enhancing conversion funnels, lead generation, upselling, and cross-selling.

• Conduct usability testing and utilize data-driven insights to continually enhance the user experience.

• Collaborate with content, SEO, CRM, and paid media teams to ensure effective landing pages and campaigns.

• Excel in a fast-paced, high-growth environment where testing, iteration, and innovation lead to impactful results.

⛳️ Requirements

• Over 5 years of experience in website marketing, product management, or digital strategy.

• Subject Matter Expert (SME) with practical experience in Webflow and Wix (essential).

• Skilled in HTML/CSS and basic JavaScript (capable of customizing components).

• Strong grasp of web performance optimization, custom code within Webflow, and structured data (schema) to enhance SEO.

• Experience with API integrations and compliance-focused tracking.

• Background in regulated environments, effectively balancing compliance and creativity.

• Proven track record of enhancing site performance and conversion rates.

• Familiarity with CMS workflows, UX/UI principles, and web analytics.

• Capable of planning, delivering, and owning web projects from start to finish.

🏝️ Benefits

• Company-paid medical insurance with KaeloHealth.

• Paid maternity leave for female employees (3 months at 100% salary).

• Annual leave of 20 days plus an additional day for each year of service, up to a maximum of 25 days.

• Provident Fund with Momentum, requiring a minimum employee contribution of 6% per month.