VP, RevOps Technology – Enablement

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take ownership of the complete seller experience: identify friction points and bottlenecks throughout the GTM workflow, from lead generation to closure and renewal, and drive systematic removal of non-selling time.

• Establish the prioritization roadmap for architecture, tools, and process enhancements; make decisions on what to build, purchase, and integrate.

• Be responsible for ensuring that changes are effectively adopted: new tools, motions, and processes hold value only if they are embraced by representatives — you are accountable for adoption, not just implementation.

• Collaborate with regional sales leaders and frontline representatives to identify pain points and convert them into a backlog of actionable improvements for the team.

• Manage the GTM system architecture: design the integration map that includes CRM (NetSuite), quoting (ConnectWise), pricing guidance, MoneyMap, and the wider RevTech stack.

• Lead GTM Engineers in building and automating workflows across the sales process — from lead-to-close, renewal-to-expansion, deal registration, to pipeline automation — and prototype new RevOps capabilities.

• Supervise the GTM Tooling team: manage CRM administration and configuration, oversee a data engineer responsible for customer data quality and master data integrity, and handle the daily management of the RevOps tech stack.

• Make decisions regarding build-vs.-buy for every element of the GTM tech stack; document the reasoning and maintain the integration roadmap.

• Sequence technology investments based on the data foundation: prioritize instrumentation of existing systems first, followed by integration.

• Design and implement seller onboarding, training, and certification programs in collaboration with HR; aim to reduce new representative ramp time from over 20 months to a 12 to 18 month target.

• Develop and deploy sales play materials in partnership with Marketing; ensure plays are not only published but also adopted — integrated into representative workflows, tracked, and refined based on performance data.

• Facilitate partner and ecosystem enablement in coordination with Marketing and Partner Management; incorporate co-sell motions into seller workflows.

• Manage the enablement measurement framework: track play utilization, onboarding completion, certification rates, and representative confidence scores — and connect these metrics to pipeline and win rate outcomes.

• Lead Trace3's AI-enabled seller productivity roadmap: develop AI-generated account briefs, automated proposal drafting, next-best-action prompts, and propensity-driven territory planning.

• Oversee the Win Room and deal monitoring capability: monitor live deal progress against playbook benchmarks, identify at-risk pipeline before deals collapse, and establish intervention mechanisms for sales leadership.

• Partner with IT and the product/engineering team on foundational data and platform decisions that facilitate AI-powered commercial use cases.

• Identify, prototype, and transition new RevOps capabilities — shifting from innovation to operational ownership at a pace that matches the business's capacity to absorb.

• Manage change for each new tool, process, or GTM motion introduced by RevOps; collaborate with HR and the enterprise change management function as necessary.

• Construct the measurement infrastructure to monitor adoption — not just deployment — of every major initiative delivered by the RevOps function.

• Act as the voice of the seller within RevOps: ensure that the function is tailored to real-world field conditions rather than internal convenience.

⛳️ Requirements

• Over 10 years of progressive experience in revenue technology, sales operations, sales enablement, or GTM engineering, with a minimum of 3 years in a senior leadership role managing a multi-functional team.

• Proven track record in overseeing the GTM tech stack in a complex, multi-segment B2B environment: CRM administration, workflow automation, integration architecture, and tool selection and deployment.

• Practical experience in leading enablement as a performance function — not merely content creation; capable of linking onboarding design, sales play deployment, and training programs to measurable field outcomes.

• Experience in owning or closely collaborating on engineering and automation initiatives: comfortable directing GTM engineers and architects in building workflow automation, CRM customization, and data pipelines.

• Strong instincts for change management: has successfully led technology and process rollouts in environments where adoption was the challenging aspect, not deployment.

• Data literate: adept at defining data requirements, collaborating with data engineers, and ensuring the team adheres to data quality as a prerequisite for analytics and AI applications.

• Background in technology distribution, VAR, or systems integration — comprehends the intricacies of a multi-vendor, channel-intensive GTM approach and the tooling demands it presents.

• Experience in establishing or leading an AI-enabled seller productivity program: next-best-action, automated content generation, propensity scoring, or deal risk detection.

• Familiarity with NetSuite or ConnectWise as CRM and quoting systems; while Salesforce experience is relevant, fluency in NetSuite shortens time-to-impact.

• Experience leading a Win Room, deal desk, or pipeline risk management function.

• Exposure to product management disciplines: backlog prioritization, requirements documentation, sprint management, and build-vs.-buy decision frameworks.

🏝️ Benefits

• Comprehensive medical, dental, and vision plans for you and your dependents.

• 401(k) Retirement Plan with Employer Match, 529 College Savings Plan, Health Savings Account, Life Insurance, and Long-Term Disability.

• Competitive compensation package.

• Training and development opportunities.

• Major offices stocked with snacks and beverages.

• A collaborative and dynamic culture.

• Work-life balance and generous paid time off.