VP, Revenue Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full responsibility for pipeline and revenue KPIs — including segment-level performance (enterprise vs. mid-market) — across all demand sources.

• Develop and maintain a performance measurement framework that includes funnel velocity, channel ROI, and pipe-to-spend/cost of acquisition, adjusting strategies and investments as necessary.

• Project, assess, and report on the effects of demand generation efforts on pipeline and bookings, ensuring leadership stays aligned with clear and consistent metrics.

• Advocate for AI-driven marketing operations as the core differentiator for this function — employing AI/agentic workflows (Claude, automation) to redefine how demand generation, operations, and BDR function, rather than merely adding automation to the existing playbook.

• Evaluate and expand the marketing tech stack — including HubSpot, UserGems, etc. — into a cohesive engine that scales efficiently without a corresponding increase in headcount.

• Establish a regular schedule of weekly performance evaluations and monthly budget reviews to enhance financial accountability.

• Collaborate closely with Corporate Marketing and Product Marketing to convert positioning and narrative into actionable, on-brand campaigns.

• Lead the demand generation team, emphasizing impactful execution over operational distractions.

• Transition field strategy from digital saturation to high-value in-person engagement — such as executive dinners, regional events, and user conferences — with enablement that empowers BDR to prospect effectively.

• Guide the BDR organization, ensuring that cadences and messaging are tightly aligned with demand generation and field activities, taking full responsibility for pipeline generation goals.

• Expand the BDR role to include post-sale/expansion support where it enhances retention and cross-selling, ensuring that cadences remain coordinated with Customer Experience rather than functioning as a separate initiative.

• Partner with Customer Experience to develop and scale post-sale campaign strategies — supporting expansion pipeline and gross retention — as this initiative evolves alongside new demand generation efforts.

⛳️ Requirements

• Over 10 years of GTM leadership experience, with at least 5 years focused on driving revenue, demand, or field initiatives at scale, including a minimum of 3 years directly managing a BDR or sales development team.

• Expertise in enterprise demand generation is essential; additional experience with mid-market segments is highly advantageous.

• Demonstrated ability to create measurement systems and operational frameworks — including funnel metrics, channel ROI, and pipe-to-spend.

• Proven experience managing cross-functional teams and establishing a rigorous operational rhythm across demand, operations, field, and sales development.

• History of integrating Claude or GPT-based workflows into marketing operations to enhance output and achieve measurable efficiencies.

• Skilled in orchestrating high-value in-person experiences, regional programs, and integrated prospecting strategies.

• Profound understanding of B2B SaaS dynamics, particularly the land-and-expand model and the metrics essential for pipeline and revenue growth.

• Experience in managing external vendors and agencies.

• Disciplined leader with a proven track record of hiring, mentoring, and upholding high standards through accountability and transparent feedback.

• Builder mindset: adept at navigating uncertainty to create a sustainable operating system within a high-growth, high-velocity environment.

🏝️ Benefits

• Comprehensive Healthcare: 100% coverage for medical, dental, and vision for all full-time employees, with approximately 75% coverage for dependents.

• Flexible Time Off: Enjoy flexible vacation days along with quarterly mental health days to help you recharge.

• Annual Stipends: Allocated funds for your professional development and caretaking needs.

• Work Anniversary Bonuses: Annual bonuses to recognize your milestones and contributions to the CaptivateIQ team, increasing with your tenure.

• Retirement Savings (US-Only): A 401(k) plan designed to help you invest in and secure your future.

• Premium Tools: Access to the latest Apple hardware to enable you to perform at your best.

• Inclusive Community: Active Employee Resource Groups (ERGs) that honor shared identities and support our DEI goals, fostering an environment where diverse talent can thrive.