Senior Global Vendor Marketing Manager

This is a fully remote position, open to applicants in Spain, +2 more countries.

📋 Description

• Develop and spearhead the global marketing strategy and framework for Fortinet.

• Collaborate with Global Vendor Management and Fortinet stakeholders on shared objectives.

• Serve as the main global marketing contact for Fortinet.

• Drive innovation and scalability of the Fortinet and Exclusive Networks brands to partners.

• Create and implement integrated global campaigns and partner programs.

• Promote campaign adoption across various regions, primarily in EMEA.

• Ensure alignment with go-to-market strategies: to, through, and with partners.

• Manage global Co-op Funds, including planning, allocation, and governance.

• Ensure adherence to vendor requirements.

• Monitor and report on ROI/ROMI while demonstrating impact on pipeline and revenue.

• Deliver global playbooks, assets, and frameworks for regional execution.

• Assist regional teams in localizing campaigns and maximizing performance.

• Foster consistency and scalability across global markets.

• Establish and oversee KPI frameworks encompassing pipeline, leads, and engagement.

• Develop dashboards and provide regular reporting to senior stakeholders.

• Ensure accountability toward agreed commercial objectives.

• Cultivate relationships with Fortinet marketing teams.

• Collaborate across functions with Vendor Management, Marketing Ops, and Regional Marketing.

• Act as a strategic advisor on marketing innovation and growth opportunities.

⛳️ Requirements

• Over 8 years of experience in B2B marketing across EMEA, ideally within the IT or cybersecurity sectors.

• Strong expertise in vendor/channel marketing, preferably with Tier 1 Cyber Security vendors.

• Proven track record in managing global marketing programs and budgets.

• In-depth understanding of the cybersecurity channel ecosystem.

• Proficiency in integrated campaign planning and execution.

• Strong analytical abilities with experience in ROI and performance reporting.

• Familiarity with Salesforce, marketing automation, and analytics tools.

• Exceptional stakeholder management skills with the ability to influence within matrix organizations.

• Must possess excellent verbal and written communication skills in English.

• Creative flair and experience with various design tools are advantageous.

🏝️ Benefits

• Commitment to Equal Opportunity Employment.

• Diversity and Inclusion Policy.

• Recruitment Data Protection Policy.