Senior Lifecycle Marketing Specialist

This is a fully remote position, open to applicants in Portugal, +1 more country.

📋 Description

• Design and manage continuous lifecycle initiatives from onboarding to expansion.

• Independently create and implement campaigns using Vero and the in-app messaging platform.

• Craft concise, product-focused lifecycle messaging.

• Enhance lifecycle content based on performance testing outcomes.

• Take charge of lifecycle key performance indicators in Amplitude, encompassing activation rates, free-to-paid transitions, recurring revenue from automated versus one-off campaigns, upgrade and expansion conversion workflows, cart abandonment recovery, churn prevention, and involuntary churn recovery.

• Tailor lifecycle strategies for four distinct brands, each with varying products, target audiences, and pricing structures.

• Recognize transferable insights and prioritize initiatives among brands.

• Partner with the Monetization Principal to assess data and revenue effects.

• Collaborate with the Conversion Rate Optimization Principal to refine funnel strategies.

• Engage with Product teams on in-product triggers and feature rollouts.

• Work alongside Marketing to ensure alignment across channels.

• Transform regulatory changes into opportunities for lifecycle marketing.

• Report directly to the Director of Growth.

⛳️ Requirements

• Minimum of 6 years of experience in lifecycle, CRM, or email marketing within the B2B SaaS sector.

• Strong ownership of lifecycle programs, extending beyond mere execution.

• Demonstrated success in a product-led or self-serve environment.

• Experience in enhancing activation, transitioning from free to paid, driving expansion, or improving churn metrics.

• Practical experience with marketing automation platforms like Vero, HubSpot, or equivalent tools.

• Proficient in independently constructing multi-branch, event-triggered workflows.

• Comfortable utilizing product analytics tools such as Amplitude or similar solutions.

• Capable of conducting funnel and retention analyses independently.

• Possess an analytical, inquisitive, and experimental mindset.

• Ability to prioritize autonomously within established objectives.

• Full professional proficiency in English.

• CV must be submitted in English.

🏝️ Benefits

• Work entirely remotely or from iubenda offices.

• Enjoy fully paid, week-long annual company retreats.

• Access a yearly flex budget of up to 1,000€ for private health coverage, meal vouchers, childcare, learning, fitness, or other lifestyle choices.

• Participate in a work equipment supply scheme.

• Join a collaborative and multicultural team.

• Experience remote onboarding and collaboration.