Senior Global Vendor Marketing Manager

This is a fully remote position, open to applicants in Spain, +2 more countries.

📋 Description

• Develop and spearhead the global marketing strategy and framework for Fortinet.

• Collaborate with Global Vendor Management and Fortinet stakeholders to align on shared priorities.

• Serve as the primary global marketing liaison for Fortinet.

• Lead the innovation and scalability efforts of the Fortinet and Exclusive Networks brands for partners.

• Design and implement integrated global campaigns and partner programs.

• Promote campaign adoption across various regions, focusing primarily on EMEA.

• Align campaigns with go-to-market strategies: to, through, and with partners.

• Manage global co-op funds, encompassing planning, allocation, and governance.

• Ensure adherence to vendor requirements.

• Monitor and report on ROI/ROMI, showcasing the impact on pipeline and revenue.

• Provide global playbooks, assets, and frameworks to facilitate regional execution.

• Assist regional teams in localizing campaigns to enhance performance.

• Foster consistency and scalability across global markets.

• Establish and oversee KPI frameworks for pipeline, leads, and engagement metrics.

• Create dashboards and deliver regular reports to senior stakeholders.

• Ensure accountability for agreed commercial objectives.

• Cultivate trusted relationships with Fortinet marketing teams.

• Collaborate with Vendor Management, Marketing Operations, and Regional Marketing teams.

• Act as a strategic advisor on marketing innovation and growth opportunities.

⛳️ Requirements

• Minimum of 8 years’ experience in B2B marketing across the EMEA region, preferably within the IT or cybersecurity sector.

• Strong background in vendor/channel marketing, ideally with Tier 1 Cyber Security vendors (e.g., Fortinet).

• Demonstrated experience in managing global marketing programs and budgets.

• Profound understanding of the cybersecurity channel ecosystem.

• Expertise in integrated campaign planning and execution.

• Strong analytical skills with experience in ROI and performance reporting.

• Familiarity with Salesforce, marketing automation, and analytics tools.

• Excellent stakeholder management skills with the ability to influence within matrix organizations.

• Must possess exceptional verbal and written English language skills.

• A creative flair and experience utilizing various design tools would be beneficial.

🏝️ Benefits

• Equal Opportunity Employer.

• Diverse and inclusive workplace.

• Recruitment Data Protection Policy.