VP, Programmatic

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the strategic direction of the programmatic practice by discovering new opportunities, leading organized testing initiatives, validating new tactics and technologies, and scaling effective methods into standardized best practices that enhance client outcomes.

• Refine and expand the operational playbook for campaign creation, quality assurance, and trafficking, improving quality and efficiency as volume increases.

• Lead, nurture, and grow our team of programmatic buyers, managing recruitment, training, career advancement, and daily performance oversight as the practice expands.

• Act as Lamark’s senior liaison with key SSP and DSP partners: negotiating agreements, unlocking new inventory and features, and staying ahead of platform development roadmaps.

• Take ownership of reporting and measurement within the practice: construct frameworks for attribution and optimization that withstand scrutiny and translate performance data into understandable and trustworthy narratives for clients.

• Collaborate with the sales team throughout the new business process: co-pitching, contributing to RFP responses, and serving as the programmatic subject matter expert during prospect discussions.

⛳️ Requirements

• A programmatic leader with over 10 years of experience in programmatic media, including more than 4 years in team leadership, who remains an active practitioner.

• Highly technical: capable of implementing pixels, setting up and trafficking deals, managing ad operations, and resolving delivery issues personally - with expertise spanning from strategy to execution.

• Well-versed in key ad tech platforms across DSPs, SSPs, and ad servers, and a quick learner regarding any new platforms.

• A data storyteller who creates reports that address the client's true inquiries and presents performance in a manner that builds trust and fosters relationships.

• A demonstrated team builder with a history of leading, developing, and nurturing programmatic talent.

• Experienced in supporting sales and new business initiatives: RFP responses, client-facing pitches, and prospect discussions.

• An outstanding strategic thinker and communicator, knowledgeable about emerging media and AI trends.

🏝️ Benefits

• Health, dental, and vision insurance

• Paid time off and holidays

• Opportunities for professional development and career growth

• Company paid Basic Life and Accident Insurance Plans

• Supplemental Policy Plans

• Employee Assistance Program

• Employee Discounts Program

• Paid Parental Leave

• Health Care Flexible Spending Account (FSA)

• Dependent Care FSA

• 401k Company Match

• Access to Virtual Health Services

• Remote Working Flexibility