VP Product – Retail Media Measurement & Optimization

This is a fully remote position, open to applicants in Illinois, +1 more state.

📋 Description

• Shape the future of cross-Retail Media Network measurement, enhance advertiser effectiveness, and leverage AI-driven commerce intelligence.

• Establish the industry benchmark for measuring retail media effectiveness.

• Implement a universal dashboard and API strategy to support advertisers, RMNs, agencies, and partners.

• Integrate incrementality, attribution, and optimization into a cohesive platform.

• Propel growth in software, data, and measurement revenue.

• Position Circana as the reliable neutral measurement layer within RMNs.

• Oversee the product vision, roadmap, investment strategy, and commercialization efforts.

• Lead initiatives covering lift measurement, benchmarking, media optimization, AI insights, and analytics.

• Incorporate additional measurement capabilities like market match testing and Market Mix Modeling.

• Collaborate with Data Science and Engineering teams to implement incrementality, causal inference, and AI solutions.

• Develop scalable self-service experiences and ecosystem integrations.

• Influence executive clients, retailers, and strategic partners.

• Attract and nurture product talent.

⛳️ Requirements

• 12-15+ years of experience in Product Management, Analytics, AdTech, MarTech, or Retail Media.

• Demonstrated success in launching enterprise-level data, measurement, or analytics products.

• Strong executive presence and leadership in customer-facing roles.

• Bachelor’s degree in a quantitative field.

• Working knowledge of Retail Media Networks such as Amazon Ads, Walmart Connect, Sam's Club MAP, Instacart Ads, Roundel, Kroger Precision Marketing, or Albertsons Media Collective.

• Familiarity with retail media ecosystem platforms like Skai, Pacvue, Koddi, Flywheel, CommerceIQ, or similar systems.

• Experience with commerce and social platforms such as TikTok Shop, Meta Commerce, Pinterest, or similar organizations.

• Understanding of measurement and analytics solutions like Nielsen, NCS, Kantar, Neustar, Analytic Partners, or Circana/IRI.

• Technical knowledge in Retail Media Networks, incrementality measurement, causal inference, econometrics, attribution, media optimization, AI/ML-based insights, recommendation systems, and retail, media, and consumer data ecosystems.

• MBA, MS, or PhD preferred.

• Successful completion of a background check may be required.

🏝️ Benefits

• Paid time off.

• Medical insurance.

• Dental insurance.

• Vision insurance.

• 401(k).