VP, Partnership Marketing

This is a fully remote position, open to applicants in Colorado.

📋 Description

• Formulate and execute comprehensive marketing and commercial strategies that boost monetization, enhance brand value, and strengthen market presence for PBR and throughout TKO's portfolio.

• Collaborate with Global Partnerships and PBR stakeholders to facilitate commercial initiatives, including strategic planning, integration, and cross-functional collaboration.

• Present strategic initiatives to executive leadership, clearly conveying ROI, growth impact, and opportunities for cross-functional collaboration.

• Keep abreast of market trends and competitive dynamics within sports, entertainment, and brand partnerships to guide future strategies and innovations.

• Oversee the complete management of commercial partnerships across PBR's properties, events, and team ecosystem to achieve partners' brand and business objectives.

• Direct strategic planning for all partners, identifying and prioritizing growth opportunities that align with PBR's business goals.

• Propel revenue by managing all renewals, upsells, and cross-sells for PBR while uncovering new revenue streams.

• Facilitate marketing and commercial orchestration across Sales, Partnerships Marketing, Marketing Solutions, Revenue Management, Operations, and PBR's marketing, events, and team partnership stakeholders.

• Partner with Analytics and Finance to create performance measurement frameworks and generate insights that inform business decisions.

• Serve as a central liaison across teams to ensure alignment on priorities, timelines, and partner deliverables.

• Spearhead the transformation of the Partnerships Marketing function from transactional servicing to a consultative, insight-driven strategic marketing approach.

• Develop and implement a Partnerships Marketing curriculum centered on exemplary account management, PBR partnership activation, and long-term partner growth strategies.

• Advocate for innovation, thought leadership, and proactive partner management within the Partnerships Marketing organization.

• Lead and mentor a high-performing team of strategists and cross-functional contributors.

⛳️ Requirements

• Over 15 years of experience in marketing strategy, consulting, commercial operations, or corporate development, preferably within sports, entertainment, media, or brand partnerships.

• Proven track record of leading cross-functional strategic initiatives and driving organizational change.

• Profound understanding of brand partnerships, partnership marketing, commercialization, and client service models.

• Strong financial acumen and analytical skills.

• Outstanding executive communication and stakeholder management abilities.

• Experience in building and mentoring high-performing teams.

• Bachelor’s degree in Business.

🏝️ Benefits

• Equal Opportunity Employer.

• Reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws.