B2B Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Create high-quality, brand-aligned content for a senior employer audience, including one-pagers, presentations, advertisements, webinar slides, social media graphics, emails, and landing page text.

• Organize paid campaigns and develop sales enablement materials to assist in generating and closing employer demand.

• Oversee the complete logistics for conferences and employer-facing events, including vendor management, shipping, registration, memberships, and sponsorships.

• Ensure that event attendees are well-informed and prepared for success.

• Construct, quality assure, and launch HubSpot campaigns, emails, and landing pages.

• Manage lists, UTMs, tracking, and maintain the quality of CRM data.

• Utilize AI tools daily to efficiently produce content, light designs, and copy while upholding quality and brand consistency.

• Develop and maintain repeatable checklists and standard operating procedures for events and campaigns.

• Collaborate with sales, website teams, and external vendors or firms to ensure deliverables are on track and stakeholders are updated.

• Oversee daily projects with the PR firm concerning press and content initiatives.

• Assist in the content and thought leadership pipeline on workforce and talent issues.

⛳️ Requirements

• 2-4 years of marketing experience in a specialist, coordinator, or associate position, preferably within a lean or in-house team.

• Proficient in creating polished, brand-aligned content in both design and writing.

• Highly organized, detail-oriented, and self-sufficient; adept at managing multiple projects across teams with minimal supervision.

• Daily, hands-on user of AI tools in your professional tasks.

• Willingness to travel up to 20% for team gatherings and occasional event coverage.

• Familiarity with HubSpot (or similar CRM) and event management is advantageous but not mandatory; training will be provided.

• Experience in a startup environment is a plus, though not required.

• A background in HR tech, talent acquisition, or healthcare workforce is beneficial.

• Must be authorized to work in the United States for any employer.

• This role is not eligible for immigration sponsorship, either now or in the future.

• Remote position (EST or CST), ideally located within approximately 1 hour of a major airport.

🏝️ Benefits

• Competitive cash and equity compensation.

• Health benefits including health, dental, and vision coverage.

• 401k matching.

• Flexible PTO policy.

• Opportunities to grow and excel in a dynamic environment alongside a talented team.