VP of Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the complete B2B demand generation strategy — encompassing awareness through pipeline creation — across broker, consultant, and employer segments.

• Create and manage a content-focused ABM engine that effectively targets high-value accounts with both precision and scalability.

• Develop and oversee a comprehensive ABM tech stack that includes intent data, account scoring, personalization, and orchestration tools.

• Collaborate closely with Sales and SDR leadership to ensure that marketing initiatives translate directly into pipeline and revenue.

• Direct paid media strategy and execution across various platforms including digital display, SEM, CTV, LinkedIn, and programmatic advertising.

• Oversee multimillion-dollar media budgets with an emphasis on measurable pipeline contributions and customer acquisition cost (CAC) efficiency.

• Continuously refine channel mix and creative strategies based on performance analytics.

• Formulate a content strategy that caters to every stage of the buyer journey — from initial contact to closing — with tailored assets for broker, Regional Sales Manager (RSM), and employer audiences.

• Create and manage SDR sequences and marketing nurture programs that keep prospects engaged throughout extended sales cycles.

• Take ownership of website strategy and optimization, focusing on improving conversion rates and activating intent signals.

• Promote the use of advanced AI tools throughout the department — from content production to campaign optimization and intent signal analysis.

• Maintain and enhance the marketing tech stack to ensure the team is equipped with best-in-class tools and workflows.

• Lead and cultivate a high-performing marketing team that executes across channels with agility and accountability.

• Define team structure, role scopes, and future hiring needs as the organization scales.

• Report to the CMO and collaborate closely with Sales, Product, and Operations leadership.

⛳️ Requirements

• Over 10 years of B2B marketing experience, with a minimum of 5 years in a senior leadership position.

• Extensive knowledge in demand generation and account-based marketing (ABM).

• Proven success in managing multimillion-dollar paid media budgets.

• Experience collaborating with SDR/BDR teams.

• Proficiency with modern AI tools and a clear perspective on their application within a B2B marketing context.

• A builder's mindset — you excel in environments where infrastructure requires development.

• Strong analytical capabilities and comfort with utilizing data to guide decision-making and performance reporting.

• Executive presence — able to represent marketing credibly to C-level stakeholders and board members.

• Bachelor’s degree is mandatory.

🏝️ Benefits

• Competitive salary, uncapped incentive bonus, and equity package.

• Comprehensive Medical, Dental, and Vision benefits.

• A 401k retirement plan.

• Paid vacation and company holidays.

• Opportunity to make a significant impact at a rapidly expanding mission-driven company that is transforming healthcare in the U.S.