Marketing Director

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as the main liaison for all creative agency partners.

• Oversee agency workstreams in Asana, managing briefs, timelines, approvals, and asset workflows.

• Craft detailed creative briefs and campaign frameworks based on performance data and AI-driven insights.

• Utilize automation and AI tools to enhance the processes of reviews, version control, and approvals.

• Develop, assign, and track project plans, milestones, and deliverables.

• Ensure that feedback is consolidated, effectively communicated, and integrated efficiently.

• Keep organized documentation, creative assets, and knowledge systems.

• Promote accountability for timelines, quality, and performance across agency partners.

• Supervise the execution of enrollment, product, brand, PR, Demand Generation, and lifecycle marketing campaigns while leveraging AI to improve outcomes.

• Manage the integrated marketing calendar and ensure alignment across channels.

• Establish and oversee OKRs, reporting schedules, and AI-enabled performance dashboards.

• Employ analytics and predictive insights to enhance campaign timing, targeting, and creative elements.

• Refine workflows through automation and advanced project management systems.

• Ensure campaigns remain consistently on-brand, compliant, and optimized for results.

• Mentor and manage team members in enrollment, B2B communications, design, and email functions.

• Define clear priorities, expectations, and development plans for direct reports.

• Train and empower teams on contemporary marketing tools, automation platforms, and AI-supported workflows.

• Cultivate a culture of accountability, creativity, and ongoing improvement.

• Offer hands-on guidance to enhance creative quality and execution standards.

• Collaborate closely with Sales, Product, Client Success, and Data teams.

• Align campaign execution with business priorities, product launches, and client requirements.

• Assist in go-to-market planning and the rollout of integrated campaigns.

• Transform business objectives into scalable, data-driven marketing programs.

⛳️ Requirements

• 10-12+ years of experience leading marketing teams in a startup setting.

• Experience in health & wellness companies or healthtech is highly advantageous.

• Strong analytical abilities combined with a creative mindset.

• Comfortable working with data platforms, automation tools, and emerging AI technologies.

• Proven experience collaborating with Product and Client Success teams.

• Familiarity with healthcare or wellness brands is preferred.

• Outstanding communication and stakeholder management skills.

• Strategic thinker with a strong focus on execution discipline.

🏝️ Benefits

• Health, dental, and vision insurance.

• Flexible PTO.

• Options for remote work.

• Professional development budget.

• Support for continuing education.