VP of Marketing

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Develop a multi-year global marketing strategy and roadmap that aligns brand, demand generation, and go-to-market investments with the company's overarching goals.

• Create, implement, and scale advanced AI agents, automated workflows, and systems to efficiently execute impactful marketing operations as the company expands.

• Assume complete executive responsibility for the inbound engine—from traffic generation and conversion to lead qualification and sales handoff—to achieve critical pipeline objectives.

• Construct and enhance self-service and usage-driven growth strategies for API-first financial products to support top-down enterprise sales efforts.

• Create a category-defining brand strategy and a compelling technical narrative that appeals to developers, engineering leaders, and key business decision-makers.

• Direct and execute initiatives across digital performance, technical content, and industry events, ensuring quantitative rigor throughout all channels.

• Work closely with Sales and Product leadership to align messaging, develop sales enablement materials, and assist in major product launches.

• Establish executive- and board-level KPIs, creating reporting frameworks that directly link marketing investments to pipeline generation and revenue results.

⛳️ Requirements

• Over 8 years of progressive leadership experience in marketing, including a proven track record in building and managing teams or functions within B2B technology, fintech, or payments sectors.

• Strong background in marketing related to stablecoins, banking-as-a-service (BaaS), cross-border payments, or emerging financial infrastructures.

• Proven ability to build a marketing engine from the ground up into a mature, high-performing function, with hands-on experience in utilizing modern, AI-native frameworks and operational tools.

• Demonstrated success in marketing API-first or developer-focused products, with extensive experience in product-led growth strategies and technical positioning.

• Experience presenting to executive teams and boards, with direct responsibility for lead generation goals, pipeline, and revenue conversion.

• Strong skills in designing, measuring, and optimizing multi-channel inbound marketing engines.

• Highly autonomous and adaptable leader capable of formulating strategy and building infrastructure in fast-paced, high-ambiguity environments.

🏝️ Benefits

• Competitive executive base salary with performance-based incentives.

• Comprehensive health, vision, and dental insurance coverage.

• Generous equity package in a rapidly growing, venture-backed company.

• Flexible or remote work options available.

• Professional development budget and opportunities for career advancement within a growing international fintech landscape.