Director, Marketing Insights – Systems

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Formulate and implement the vision and roadmap for marketing technology, data architecture, systems integration, and AI enablement.

• Manage and enhance the marketing ecosystem, which includes CRM, marketing automation, account-based marketing, web, analytics, business intelligence, customer and data platforms, along with AI-enabled functionalities.

• Identify, assess, implement, and expand AI solutions to boost productivity, insights, targeting, personalization, forecasting, lead management, and campaign performance.

• Establish governance, ensure human oversight, set adoption standards, measure value, and implement controls for marketing systems, data, and AI-enabled workflows.

• Oversee marketing measurement frameworks, analytics strategy, KPI architecture, and executive reporting.

• Direct dashboards, scorecards, forecasting models, attribution strategies, and regular performance reviews.

• Convert customer, campaign, funnel, pipeline, revenue, and financial data into actionable business insights and recommendations.

• Assess the accuracy, assumptions, limitations, biases, and business relevance of data and AI-generated outputs.

• Collaborate with Revenue Operations, Sales Operations, Finance, and Marketing leadership to align investments with pipeline and revenue outcomes.

• Assist revenue processes from lead generation to opportunity creation, pipeline progression, customer expansion, and retention.

• Create dashboards for pipeline health, forecast inputs, revenue KPIs, and executive performance scorecards.

• Supervise lead capture, scoring, routing, nurturing, attribution, and Sales handoff processes.

• Set up scalable campaign execution standards across email, digital, web, events, and account-based marketing.

• Manage marketing data quality, metadata, taxonomy, documentation, access, privacy, and governance standards.

• Develop operating cadences, governance frameworks, process maps, playbooks, workflow standards, and adoption metrics.

• Spearhead change management and ongoing improvement across systems, analytics, data, and operational practices.

• Advise marketing and business leaders on systems, insights, AI, performance measurement, and commercial decision-making.

• Mentor, coach, and develop professionals in marketing technology, operations, analytics, and insights.

• Cultivate organizational capabilities in marketing technology, analytics, AI, automation, data governance, and revenue intelligence.

• Direct budgeting, technology investment planning, vendor relations, contract oversight, and portfolio prioritization.

• Allocate resources based on strategic value, risk, adoption, business impact, and ROI.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Analytics, Information Systems, Technology, or a related field, or equivalent relevant experience.

• Over 10 years of progressive experience in marketing technology, marketing analytics, marketing operations, revenue operations, business intelligence, or related fields.

• At least 5 years of experience in a leadership role.

• Proven experience leading integrated marketing technology, CRM, automation, data, analytics, and reporting environments.

• Demonstrated fluency in AI and the ability to operationalize AI use cases.

• Experience in establishing responsible AI practices, including data readiness, human oversight, output validation, adoption measurement, and cross-functional collaboration.

• Proven track record in developing marketing measurement frameworks, executive dashboards, performance insights, attribution, and ROI analysis.

• Experience collaborating with Revenue Operations, Sales Operations, or Finance on pipeline management, forecasting, revenue reporting, and go-to-market performance.

• Strong understanding of B2B revenue funnels, pipeline management, forecasting methodologies, and commercial performance measurement.

• Preferred: Experience with Salesforce, Marketo, 6sense, Power BI, Tableau, or similar platforms.

• Preferred: Familiarity with generative AI, machine learning, predictive analytics, or AI-enabled functionalities.

• Preferred: Experience leading AI pilots through to scaled adoption.

• Preferred: Experience within a Revenue Operations model that aligns Marketing, Sales, and Customer Success.

• Preferred: Exposure to forecasting, territory planning, capacity planning, quota management, or commercial performance analytics.

• Preferred: Experience in supporting complex, matrixed organizations and managing executive-level operating cadences.

• Must possess work authorization in the employing country without requiring current or future visa sponsorship.

• Successful completion of applicable background checks.

🏝️ Benefits

• Health, dental, and vision coverage starting on Day One.

• Wellbeing programs.

• Retirement plans with contribution matching.

• Generous time-off policies.

• Parental leave.

• Opportunities for continuing education.

• Career advancement opportunities.

• Flexible working arrangements where feasible.

• Competitive total rewards package.

• Ongoing education and training.

• Occasional travel to physical office locations.