VP of Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of pipeline and revenue goals generated through marketing efforts.

• Spearhead demand generation initiatives encompassing digital, paid media, SEO/AEO, and lifecycle marketing.

• Enhance funnel performance and improve conversion rates.

• Develop and elevate FormAssembly’s brand identity and positioning.

• Manage content, public relations, and thought leadership strategies.

• Ensure messaging is consistent and compelling across all platforms.

• Establish product positioning and differentiation.

• Collaborate with Product and Sales teams on go-to-market strategies.

• Provide impactful sales enablement resources.

• Create a data-driven marketing framework with well-defined KPIs.

• Oversee the marketing technology stack, including automation and analytics.

• Report on performance metrics, return on investment, and growth insights.

• Recruit, mentor, and expand a top-tier marketing team.

• Cultivate a culture of accountability, innovation, and teamwork.

• Manage budget and resource distribution.

⛳️ Requirements

• 8-10+ years of marketing experience, including leadership roles in B2B SaaS.

• Demonstrated success in driving pipeline growth and revenue results.

• Extensive knowledge in demand generation and digital marketing.

• Strong experience engaging with enterprise and mid-market audiences.

• Outstanding leadership and cross-departmental collaboration abilities.

• Analytical mindset with a commitment to data-driven decision-making.

• Bonus Points:

• Experience in compliance, data security, or workflow automation.

• History of scaling marketing teams in rapidly growing environments.

🏝️ Benefits

• Health benefits (health, dental, vision) available for Team Members located in the United States.

• Mental Health support through SpringHealth.

• 401(k) plan with a 4% company match.

• Unlimited paid time off (with a minimum requirement of 2 weeks per year) for Salaried/Exempt staff, or 4 weeks of paid vacation for hourly/non-exempt employees.

• 9 paid company holidays.

• Flexible working hours; ability to work from any location!

• Generous paid parental leave (up to 16 weeks).

• Charitable contribution matching.

• Budget allocated for professional development.

• Company-provided Mac laptop.