VP of Marketing

This is a fully remote position, open to applicants in Alabama, +18 more states.

📋 Description

• Develop the function and take ownership of the category narrative

• Drive demand generation and account-based marketing initiatives

• Contribute to the pipeline for new Annual Recurring Revenue (ARR)

• Implement competitive displacement strategies with Apptio accounts

• Manage content, thought leadership initiatives, and the Brightfin podcast

• Supervise brand management, website content, and all external communications

• Release the Annual IT Spend Optimization Benchmark

• Build and lead a results-driven team

⛳️ Requirements

• Proven leadership in Enterprise B2B SaaS marketing at the VP level

• Demonstrated success in building pipelines for complex, multi-stakeholder enterprise sales

• A strong builder mentality

• Extensive knowledge of the enterprise CIO and IT finance buyer

• Experience in category creation or market repositioning

• An AI-native approach to working

• Highly preferred: experience in or related to TEM, ITFM, FinOps, IT Asset Management, or cloud cost management

• Familiarity with the ServiceNow ecosystem

• Experience in a PE-backed growth company

• Background in competitive displacement against established incumbents (IBM, SAP, Oracle, or similar)

• Experience in podcast or content-driven marketing

🏝️ Benefits

• Competitive base salary

• Performance-based bonus

• Comprehensive health, dental, vision, and retirement benefits

• Flexible Paid Time Off (PTO)

• Fully remote position available within the US