VP of Applications Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the marketing strategy for Mailjet and Sinch Engage, ensuring growth across all go-to-market motions including self-service, sales-assisted, and sales-led approaches, as well as through our ecosystem partners and integrations.

• Develop clear growth plans that link positioning, demand generation, lifecycle management, product adoption, customer expansion, and revenue impact.

• Collaborate with Product, Engineering, Sales, Customer Success, regional marketing, Analytics, and Marketing Operations to transform growth priorities into actionable plans.

• Identify and expand reusable playbooks across lifecycle marketing, performance marketing, website infrastructure, product launches, customer expansion, and cross-selling initiatives.

• Enhance positioning and messaging for diverse audiences, including marketers, business users, developers, small and medium-sized businesses, and enterprise clients.

• Work alongside Product and Engineering to enhance onboarding, activation, in-product engagement, upgrade journeys, feature adoption, packaging, and monetization strategies.

• Assist regional marketing and sales teams with the necessary programs, assets, and strategic insights to build pipelines and speed up opportunity creation.

• Lead and cultivate the marketing leads and contributors for the application businesses, elevating the standards for strategy, execution, commercial discipline, and AI-enabled methodologies.

⛳️ Requirements

• Over 10 years of advancing marketing experience in SaaS, technology, or digital-first enterprises, with at least 5 years in senior marketing leadership positions.

• Proven experience in leading and developing marketing teams, with direct responsibility for growth, pipeline, revenue, or other commercial performance objectives.

• Demonstrated success in scaling product-led growth and self-service acquisition, activation, and monetization efforts.

• Experience operating in both self-service and sales-assisted environments.

• Strong understanding of SaaS growth metrics, including acquisition, activation, conversion, retention, expansion, customer acquisition cost (CAC), lifetime value (LTV), pipeline, and revenue growth.

• Practical experience in lifecycle marketing, digital acquisition, conversion optimization, experimentation, and funnel performance analysis.

• Experience collaborating with Product and Engineering on onboarding, adoption, packaging, in-product growth, and enhancements to customer experience.

• Excellent positioning and messaging capabilities across various audiences, ideally encompassing both technical and business users.

• Experience working with distributed product, sales, and marketing teams across multiple time zones.

• Proven ability to leverage AI to enhance how marketing teams plan, produce, test, analyze, or scale their initiatives.

• Exceptional communication skills across executive, regional, product, sales, and marketing stakeholders.

• Preferred Qualifications:

• Experience in marketing email, messaging, communications, marketing automation, or customer engagement products.

• Background in a multi-product, multi-brand, or global organization.

• Familiarity with developer, marketer, small to mid-market, and enterprise audiences.

• Knowledge of account-based marketing (ABM), enterprise demand generation, and regional field marketing partnership models.

• Experience with pricing, packaging, plan migration, cross-selling, or monetization initiatives.

• Bachelor’s degree in Marketing, Business, or a related field; an MBA or equivalent experience is a plus.

🏝️ Benefits

• STAY HEALTHY: We provide comprehensive market-competitive medical, dental, and vision plans. A variety of supplemental plans are also available to meet your individual needs, including access to telehealth for all participants.

• CARE FOR YOURSELF: Utilize our free virtual counseling resources through our global Employee Assistance Program. Your mental health is as essential as your physical health.

• SECURE YOUR FUTURE: Prepare for your future with our Roth and pre-tax 401(k) options, which include employer matching for all participants.

• TAKE A BREAK: Enjoy a generous paid time off program. We value work-life balance and recognize that optimal performance requires time for rest and rejuvenation.

• PUT FAMILY FIRST: We understand that families come in various forms; therefore, we provide paid parental leave and family planning support.

• WORK WHEREVER: Our flexible remote work options allow you to work in the environment where you are most productive. It’s about what you accomplish, not where you work.

• MAKE AN IMPACT: Contribute to your community and beyond by taking paid time off to participate in a volunteer program of your choice.