Senior Marketing Specialist

This is a fully remote position, open to applicants in Arizona, +3 more states.

📋 Description

• Design, develop, and enhance automated and promotional emails within Marketo and the CMS

• Manage member journeys from initial onboarding to re-engagement

• Convert product and offer launches into effective member communications

• Execute high-volume promotional campaigns under tight deadlines

• Segment campaigns based on member preferences, demographics, and behaviors

• Utilize Marketo or similar tools to optimize workflows and minimize manual processes

• Evaluate performance, recognize trends, and leverage insights for future enhancements

• Identify areas of underperformance and proactively implement improvements

• Collaborate across functions with sales, operations, and other teams to ensure a smooth customer journey

• Employ AI tools for content development, audience insights, and campaign optimization

⛳️ Requirements

• Over 5 years of experience in marketing

• Extensive, hands-on expertise in email marketing

• Experience in lifecycle, product, and promotional marketing

• 2 to 5 years of experience with Marketo or similar marketing automation software is highly advantageous

• B2C experience is preferred; B2B experience is also welcomed

• Strong analytical abilities and a data-driven approach to decision-making

• Exceptional written and verbal communication skills

• Proven ability to collaborate cross-functionally and build relationships

• Capable of thriving in a fast-paced, high-volume environment with rapid turnaround times

• Demonstrated leadership qualities, initiative, and a proactive approach

• Experience in the travel or cruise industry is a bonus, but not mandatory

🏝️ Benefits

• Unlimited Paid Time Off (PTO)

• Exclusive travel rates for employees

• Discounts on travel through arrivia programs

• Comprehensive medical, dental, and vision insurance

• 401(k) plan with company matching