Inbound Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the Marketing lead funnel by qualifying prospects and creating nurture campaigns aimed at generating qualified leads.

• Oversee the execution of demand generation marketing initiatives, including emails, blogs, eBooks, content syndication, online advertising, and social media.

• Interact with leads through phone, email, and other communication methods to gauge their interest and evaluate their potential as sales opportunities.

• Successfully qualify and convert a substantial volume of marketing leads into potential customers, generating sales-ready meetings and opportunities.

• Perform daily administrative tasks to ensure the effective functionality and coordination of Demand Generation activities.

• Create and maintain clean lists for Demand Generation campaigns.

• Produce content for Demand Generation campaigns, landing pages, and prepare emails using marketing automation platforms such as HubSpot.

• Conduct comprehensive research on each lead to collect pertinent information and customize the sales approach accordingly.

• Work collaboratively with Sales Development Representatives and Account Executives to facilitate a seamless transition of qualified leads and gather insights on the outcomes of initial meetings.

• Regularly update and maintain precise records of lead interactions and progress within the CRM system.

• Revise spreadsheets and databases with statistical, financial, and non-financial data.

• Gather proof of performance for partner marketing campaigns.

• Perform additional tasks as assigned.

⛳️ Requirements

• Bachelor’s Degree or equivalent professional experience.

• 1-3 years of pertinent experience.

• Strong enthusiasm for Inbound Marketing and Sales.

• Proficiency in Microsoft Office applications.

• Detail-oriented, responsive, with the capacity to manage multiple tasks and meet deadlines.

• Excellent written and verbal communication skills.

• Familiarity with HubSpot CRM is advantageous.

• U.S. Citizenship is required.

🏝️ Benefits

• Red River offers a competitive salary.

• Comprehensive benefits package.

• Outstanding work environment.