Marketing Manager

This is a fully remote position, open to applicants in Alaska, +16 more states.

📋 Description

• Oversee the relationship with the external advertising agency.

• Track campaign performance utilizing Google Analytics, Looker Studio, and other reporting tools.

• Evaluate website traffic, conversion rates, and marketing KPIs to provide actionable insights in collaboration with the agency.

• Create regular performance reports and suggest optimizations based on data analysis.

• Design, implement, and enhance integrated marketing campaigns that support enrollment objectives across various product lines.

• Manage timelines, budgets, deliverables, and reporting for campaigns.

• Work closely with internal stakeholders to synchronize marketing strategies with organizational goals.

• Discover opportunities to boost campaign effectiveness and customer acquisition.

• Aid in the development of engaging marketing content across email, web, blog, social media, and paid campaigns.

• Ensure that messaging aligns with the NOLS brand voice and strategic goals.

• Collaborate with internal subject matter experts to effectively convey authentic narratives.

• Oversee updates to website content and work on enhancing user experience and conversion rates.

• Ensure website content is accurate, up-to-date, and optimized for prospective students.

• Conduct market and competitive research to uncover trends, audience needs, and enrollment prospects.

• Transform customer insights into marketing strategies and campaign enhancements.

• Collaborate with Expeditions, Custom Education, Wilderness Medicine, Alumni Trips, and Advancement to support organizational initiatives.

• Coordinate marketing assistance for events, launches, and organizational priorities.

• Represent the marketing team in cross-functional planning and project discussions.

⛳️ Requirements

• Proven experience managing integrated marketing campaigns across various channels.

• Familiarity with marketing analytics platforms such as Google Analytics or similar tools.

• Exceptional written communication and storytelling abilities.

• Capability to analyze data and convert insights into actionable recommendations.

• Strong organizational and project management capabilities.

• Ability to handle multiple priorities in a dynamic environment.

• Excellent collaboration and relationship-building skills.

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.

🏝️ Benefits

• Fantastic employee discounts on top outdoor gear brands.

• Discounts on NOLS Courses for you and your family.

• Free outdoor equipment rental at our various locations.

• Medical, dental, and vision benefits available at a special NOLS rate for seasonal employees.

• Full-time employees are eligible for a comprehensive benefits package.

• Accrued leave that may be utilized for various HR-approved reasons throughout the season.

• Access to counselors available 24/7 to help employees with work-life balance concerns.