VP, Marketing Science – Analytics

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead and oversee a marketing science team comprising of more than 10 members.

• Centralize the customer segmentation strategy to enhance media activation and growth.

• Direct marketing analytics, business intelligence, attribution, lift measurement, econometric modeling, and channel measurement.

• Develop and refine programmatic media audience strategies along with feedback mechanisms.

• Create data products and automate workflows pertaining to programmatic media and data collection.

• Propel marketing automation throughout customer lifecycle interactions and Next Best Actioning.

• Manage marketing reporting, generation of insights, reporting schedules, and business performance summaries.

• Provide contextual business insights and recommendations to marketing stakeholders based on data modifications.

• Supervise ad operations to ensure smooth execution of advertising campaigns.

• Ensure compliance with privacy and legal regulations across all marketing initiatives.

• Formulate and execute Martech strategies while assessing marketing technologies.

• Cultivate relationships with data, engineering, finance, and other key enterprise leaders.

• Keep abreast of industry processes and AI technologies to implement ongoing enhancements.

• Manage recruitment, training, development, talent management, and achievement of team objectives.

⛳️ Requirements

• Bachelor's degree or higher in a relevant discipline such as Mathematics, Economics, Statistics, Computer Science, or another scientific field.

• Over 20 years of experience in marketing science, value measurement, audience profiling, and performance media.

• Familiarity with AI tools.

• Strong understanding of statistics for interpreting and modeling marketing data.

• Experience in managing pipelines to ensure data flow and integrity.

• Proficient in data visualization for conveying marketing insights.

• Strong leadership abilities to motivate and guide a marketing science team.

• Excellent verbal and written communication skills.

• Capability to utilize data-driven insights to foster organizational alignment.

• Willingness to travel as necessary to achieve marketing objectives.

• Adherence to GoodRx security policies and procedures, with a keen awareness of potential security threats.

• Experience in tech-driven healthcare and/or retail is a benefit.

🏝️ Benefits

• Annual cash bonuses or commission opportunities.

• Annual equity grants.

• Comprehensive medical, dental, and vision insurance.

• 401(k) plan with company matching.

• Employee Stock Purchase Plan (ESPP).

• Unlimited vacation policy.

• 13 paid holidays.

• 72 hours of sick leave.

• Mental wellness programs.

• Financial wellness programs.

• Fertility benefits.

• Generous parental leave.

• Pet insurance options.

• Supplemental life insurance for employees and their dependents.

• Company-funded short-term and long-term disability coverage.

• Reasonable accommodations provided during the recruitment process.