VP, Marketing & Sales Enablement – Programs

📋 Description

• Develop and execute a cohesive marketing and sales enablement strategy that aligns with both divisional and enterprise objectives, fostering stakeholder engagement, organic growth, and customer retention.

• Drive the launch and continuous development of the divisional brand, ensuring that all initiatives are strategically resourced and implemented for optimal impact.

• Oversee the creation and execution of go-to-market strategies, product launches, customer events, and content marketing efforts that enhance brand visibility and support revenue goals.

• Act as the chief architect of divisional marketing priorities, converting business needs into actionable strategies and measurable outcomes.

• Manage, develop, and optimize the divisional marketing budget, making sure resources are directed towards high-impact initiatives while consistently meeting financial targets.

• Establish, monitor, and report on key performance indicators (KPIs), sales enablement effectiveness, and marketing ROI, utilizing data-driven insights to shape strategy and illustrate business value.

• Create systems for ongoing improvement, ensuring that all marketing investments yield measurable results and contribute to divisional growth.

• Spearhead the development and implementation of sales enablement programs, tools, and resources that empower field teams, enhance digital platforms, and promote revenue growth.

• Encourage collaboration with divisional leaders, central marketing, and shared service teams to ensure alignment, share best practices, and maximize the effectiveness of marketing endeavors.

• Conduct regular business reviews and marketing meetings to update stakeholders on priorities, progress, and impact.

⛳️ Requirements

• A minimum of 10 years’ experience in a marketing leadership position.

• Experience in the specialty insurance industry is required.

• Demonstrated success in launching and scaling divisional brands, leading content and field marketing initiatives, and managing cross-functional teams.

• Excellent presentation skills, with a strong passion for creating exceptional content and achieving measurable performance.

• Experience in developing Go-to-Market strategies for rapidly growing businesses.

• Proven ability to manage budgets, assess performance, and drive ROI.

• A hands-on leadership approach, willing to engage with details and collaborate to reach objectives.

🏝️ Benefits

• Health Benefits: Medical/Rx, Dental, Vision, Life Insurance, Disability Insurance

• Financial Benefits: ESPP; 401k; Student Loan Assistance; Tuition Reimbursement

• Mental Health & Wellness: Free Mental Health & Enhanced Advocacy Services

• Beyond Benefits: Paid Time Off, Holidays, Preferred Partner Discounts, and more.