VP, Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Leverage demand generation expertise encompassing paid, SEO, and event acquisition initiatives, whether executed internally or facilitated by agencies.

• Supervise external agencies managing paid, SEO, and event campaigns, possessing the credibility to assess and challenge their strategies instead of merely conveying them.

• Uphold ROI discipline and ensure brand alignment throughout acquisition initiatives.

• Test and assess new channels to engage GTM professionals globally.

• Develop and implement AI agents and automated workflows that enhance marketing functions — such as content creation, segmentation, campaign analytics, and/or lead scoring.

• Provide specific, identifiable examples of AI tools or agents developed in previous positions, along with the business impact they achieved (time saved, increased output, reduced costs, etc.).

• Stay informed about emerging AI technologies and integrate them into team workflows.

• Create initiatives that promote activation, engagement, and renewal.

• Collaborate with Sales & Success on onboarding, nurturing, and milestone communications.

• Design referral and win-back campaigns that convert satisfied members into advocates.

• Direct Pavilion's brand presence across web, social media, events, and content.

• Oversee thought leadership, public relations, and storytelling that enhance Pavilion's reputation and member value.

• Work alongside Education and Community teams to showcase member success and insights.

• Formulate an integrated marketing strategy that harmonizes brand storytelling, lifecycle engagement, and scalable growth.

• Translate Pavilion's mission into clear messaging across all touchpoints—from awareness to renewal.

• Collaborate with leadership to refine brand architecture and positioning.

• Define and evaluate success metrics for acquisition, retention, and member satisfaction.

• Lead a small, high-performing team (3–4 individuals).

• Cultivate collaboration, accountability, and creative excellence.

• Establish essential marketing KPIs, dashboards, and optimization frameworks.

⛳️ Requirements

• 8+ years of experience in marketing, with 3–5 years in leadership roles within membership, community, or subscription models.

• Proven expertise in demand generation — direct, hands-on experience in developing and executing paid, SEO, or other acquisition programs, not merely managing agencies.

• Demonstrated success in integrated brand and lifecycle marketing.

• Experience overseeing agencies or contractors for acquisition initiatives.

• Practical experience in creating AI agents or AI-driven workflows for marketing applications, with the ability to specify tools or systems developed and their measurable impact.

• Strong background in content and communications; familiarity with analytics and budgeting.

• Excellent collaboration and communication skills.

• Preferred: Experience in B2B SaaS or professional development; knowledge of retention strategies, event marketing, and community storytelling.

🏝️ Benefits

• Competitive salary plus performance bonus linked to acquisition, retention, and engagement.

• Stock options in a profitable, mission-driven organization.

• Comprehensive health benefits and a budget for professional development.

• Flexible, remote-friendly work environment.

• Access to Pavilion membership and educational resources.