VP – Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement a global marketing strategy that aligns with business expansion and revenue objectives.

• Cultivate, mentor, and expand high-performing teams across areas such as demand generation, product marketing, content creation, brand management, digital marketing, and communications.

• Take charge of demand generation and pipeline enhancement through a combination of inbound, outbound-assisted, account-based marketing (ABM), partner engagement, digital initiatives, and field marketing programs.

• Collaborate closely with the Sales team to refine our Ideal Customer Profile (ICP), messaging, pipeline quality, forecasting, and revenue results.

• Develop our product narrative through effective positioning, launches, customer storytelling, sales enablement, and competitive analysis.

• Establish a data-driven marketing organization with well-defined KPIs, attribution models, analytics, and scalable marketing operations.

• Oversee the marketing technology stack, budgets, agency partnerships, and operational excellence while promoting a culture of experimentation and continuous improvement.

⛳️ Requirements

• Over 15 years of marketing leadership experience in a B2B SaaS environment.

• Demonstrated success in building and scaling marketing teams within a fast-paced startup setting.

• Strong background in demand generation with a proven record of developing a predictable pipeline and driving revenue increases.

• Experience managing comprehensive marketing functions encompassing demand generation, product marketing, branding, content, and digital marketing.

• In-depth knowledge of enterprise B2B purchasing processes and intricate sales cycles.

• Proven experience leading, managing, or collaborating with high-performing marketing teams based in India.

• Extensive expertise in marketing technology, CRM systems, marketing automation, analytics, and attribution.

• A strategic, data-driven leader who is comfortable with both high-level thinking and hands-on execution.

• Experience in Enterprise AI, Intelligent Document Processing (IDP), Document Automation, or Enterprise SaaS is a significant advantage.

🏝️ Benefits

• Competitive salary package.

• Significant ownership opportunities.

• Chance to contribute to the creation of something remarkable.