VP Integrated Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement comprehensive commercial marketing strategies that align with revenue objectives, targeted industries, key accounts, and product offerings.

• Develop an operational framework that integrates demand generation, account-based marketing, digital marketing, website management, and marketing operations.

• Convert go-to-market initiatives into annual and quarterly strategies, budgets, performance metrics, and accountability areas.

• Manage demand generation and ABM initiatives that produce qualified leads, expedite pipeline growth, support customer expansion, and drive revenue increase.

• Collaborate with Sales leadership to ensure marketing investments are aligned with priority accounts, industries, territories, commercial opportunities, lead follow-up, and pipeline objectives.

• Establish a feedback loop that connects campaign engagement, account development, Sales/BDR feedback, pipeline generation, and learning.

• Transform customer results, use cases, technical proof points, and market insights into cohesive campaigns, content journeys, sales enablement tools, and executive thought-leadership platforms.

• Direct digital strategy encompassing paid media, website conversion, SEO, AI discovery and visibility, audience engagement, retargeting, and campaign optimization.

• Enhance the entire buyer journey, including lead capture, scoring, routing, nurturing, qualification, sales handoff, re-engagement, and opportunity acceleration.

• Oversee the advancement of marketing technology, data, reporting systems, automation, CRM integration, intent data, ABM platforms, analytics, attribution, data quality, governance, and AI-enabled capabilities.

• Conduct monthly integrated marketing impact assessments and leverage performance data, customer insights, and market intelligence to inform investment and optimization decisions.

• Manage the integrated marketing budget and oversee external agency resources.

• Lead, mentor, and develop Directors and Managers in integrated marketing.

• Promote collaboration among Marketing, Sales, Product, Customer Success, Finance, and revenue operations.

⛳️ Requirements

• Over 12 years of B2B marketing experience in enterprise technology, SaaS, cloud, AI, quantum computing, or similarly intricate technology sectors.

• Extensive leadership experience in demand generation, account-based marketing, digital marketing, website management, and marketing operations.

• Proven track record in creating integrated marketing programs that generate qualified pipelines, accelerate opportunities, acquire customers, and enhance revenue growth.

• Experience in developing ABM strategies for major enterprise accounts and complex buying committees.

• Strong comprehension of enterprise buyer journeys, audience segmentation, lead management, funnel optimization, and lengthy sales cycles.

• Significant experience with CRM, marketing automation, digital marketing platforms, intent data, analytics, attribution, and executive-level reporting.

• Demonstrated capability to utilize data and commercial insights to steer marketing strategies, investments, and optimizations.

• Experience in leading Directors and Managers and fostering high-performing teams within a high-growth or matrixed organization.

• Strong history of collaboration with Sales and aligning cross-functional teams around common commercial goals.

• Exceptional strategic, analytical, communication, organizational leadership, and change management skills.

• Experience in commercializing emerging or highly technical enterprise technologies is highly preferred.

• An MBA or equivalent advanced business experience is preferred.

• Third-party candidates will not be considered.

🏝️ Benefits

• Company ownership/equity

• Competitive pay

• Bonus

• Perks

• Benefits

• Culture

• Support for career growth

• Coaching and development opportunities

• Equal employment opportunity