VP – Head of Marketing

This is a fully remote position, open to applicants in California, +17 more states.

📋 Description

• Take ownership of the strategic direction and operating model.

• Mentor a team of talented marketers and develop the marketing operating system to consistently enhance quality, accountability, and impact.

• Set clear priorities, success metrics, and operating rhythms that keep the team focused on high-impact initiatives.

• Manage the budget with precision, ensuring every dollar contributes to pipeline, revenue, and measurable results.

• Oversee marketing's influence on the qualified pipeline, making sure we test and scale effective strategies across paid digital, organic, field, event, and out-of-home channels.

• Design account-based programs targeting enterprise procurement, finance, and IT buyers through both digital and traditional channels.

• Stay ahead of trends in modern go-to-market engineering and the evolving landscape of how buyers research solutions (GEO/AIO).

• Become well-versed in our platform, customers, and competitive environment. Maintain close customer engagement by participating in key quarterly business reviews and sales calls.

• Continuously refine our positioning, messaging, and differentiation to resonate with our ideal customer profile (ICP).

• Collaborate with Sales and Customer Success to analyze funnel performance, identify conversion gaps, and initiate measurable experiments that drive results.

• Work alongside Product to launch new capabilities, ensuring each release is clear, distinct, and compelling.

• Shape the company’s narrative while positioning our customers as the heroes in every story we share.

• Motivate the team to create innovative campaigns that distinguish our brand and foster engagement.

• Regularly engage with our PR agency, industry analysts, and media representatives, providing well-prepared briefings and gathering insights.

• Develop AI systems and workflows that empower a small, high-performing team to achieve what typically requires a larger organization.

• Be involved in campaigns, messaging, launches, presentations, customer interactions, or funnel analysis as needed by the business.

• Lead proactively; establish direction while remaining connected to the execution of tasks.

⛳️ Requirements

• 8–10+ years of B2B SaaS marketing leadership experience, demonstrating a history of guiding full-stack teams and managing pipelines. Experience in marketing to enterprise buyers is essential; familiarity with procurement, finance, or related enterprise software is advantageous.

• Player-coach leadership approach. You are equally adept at defining strategy, executing campaigns, participating in customer meetings, or analyzing the sales funnel. You lead by example.

• Exceptional sales enablement skills. You become knowledgeable about your product and competitors, equipping Sales with the messaging, content, and tools necessary to enhance conversion and win rates.

• Outstanding written, verbal, and presentation abilities, with a talent for crafting compelling narratives for diverse stakeholders.

• Strong budget management and attribution skills. You allocate resources judiciously and directly link marketing investments to pipeline, revenue, and overall business outcomes.

• An AI-native, leverage-oriented mindset. You instinctively seek automation and AI solutions, driven by the opportunity to market a product that is transforming the way work is accomplished.

🏝️ Benefits

• Equity and benefits