VP, GTM Enablement

This is a fully remote position, open to applicants in United States, +1 more state.

📋 Description

• Develop the GTM enablement function at ABC, encompassing strategy, operating cadence, governance, content standards, learning architecture, tools, and success metrics.

• Design role-specific enablement programs for Sales, Client Experience, and other customer-facing teams.

• Create a consistent sales process and enablement framework that addresses discovery, messaging, qualification, objection handling, deal execution, handoffs, renewal readiness, and expansion.

• Collaborate with leaders from Product Marketing, Product, Sales, Marketing, Client Experience, Revenue Operations, and Support to develop field-ready programs.

• Leverage AI-driven tools and workflows to enhance content creation, personalization, knowledge management, learning paths, call coaching, readiness measurement, content recommendations, and overall productivity.

• Build and expand the GTM Enablement team, focusing on hiring and talent development.

• Maintain a single source of truth for messaging, value propositions, competitive positioning, playbooks, talk tracks, proof points, launches, and lifecycle assets.

• Lead the creation and enhancement of a scalable CMS/LMS ecosystem for internal GTM teams and external clients.

• Prepare GTM teams to effectively communicate ABC’s product direction, customer value, and AI-enabled features.

• Establish enablement KPIs and reporting linked to ramp time, process adoption, content usage, win rates, forecast quality, handoff quality, retention, expansion, and overall readiness.

• Act as a strategic partner to the CMO and GTM leadership by crafting content, designing curricula, delivering training, monitoring adoption, and quickly iterating on processes.

⛳️ Requirements

• Over 12 years of progressive experience in GTM enablement, revenue enablement, sales enablement, product marketing enablement, revenue productivity, GTM operations, or closely related areas.

• Proven experience in creating or significantly transforming an enablement function within a B2B SaaS, technology, payments, vertical software, or similarly complex commercial setting.

• Comprehensive understanding of the entire customer lifecycle.

• Proven ability to define processes, develop scalable programs, set standards, and drive adoption across distributed teams.

• Strong fluency in AI with the capability to implement AI-enabled tools for enablement, learning, coaching, content, workflow automation, knowledge management, and GTM productivity.

• Skill in translating intricate product, platform, data, and AI-enabled capabilities into value propositions, field messaging, training, and talk tracks for customers.

• Exceptional executive-level communication and influencing abilities.

• Experience in designing onboarding, certification, coaching, and reinforcement programs.

• Strong analytical skills concerning data and measurement, including KPI definition, adoption inspection, program effectiveness analysis, and executive-ready reporting.

• A hands-on builder mentality.

• Experience in enabling multiple GTM functions is advantageous.

• Familiarity with enablement, learning, revenue intelligence, content management, conversation intelligence, CRM, and AI-assisted productivity platforms such as Highspot, Seismic, Mindtickle, Gong, Chorus, Salesforce, or HubSpot is a plus.

• Direct field experience in sales, customer success, client experience, account management, or other customer-facing commercial roles is a plus.

• Experience in a private-equity-backed, high-accountability, or transformation-oriented environment is a plus.

• Knowledge of methodologies such as MEDDIC, Challenger, SPIN, Sandler, Command of the Message, or similar is a plus.

🏝️ Benefits

• Purpose-driven organization with a culture that emphasizes values.

• Open PTO policy.

• Quarterly Days of Disconnect.

• Parental and Pawternity Leave.

• Quarterly fitness reimbursement.

• Partner discounts, including those with Dell and Microsoft.

• Comprehensive medical, dental, and vision coverage.

• Employee Assistance Program (EAP).

• Calm App subscription for employees and up to four dependents over the age of 16.

• Ongoing training and opportunities for professional development.