Director, Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Identify, package, and market NetBrain's unique narrative within the emerging Agentic NetOps sector.

• Transform NetBrain's technical offerings into distinct narratives and targeted use cases for economic stakeholders.

• Collaborate with the VP / Head of Solutions Marketing, Product, Sales, and Engineering leadership to shape positioning, packaging, and go-to-market strategies.

• Establish competitive differentiation and encapsulate it into a value architecture aligned with executive outcomes.

• Create messaging frameworks for Sales, Marketing, and Field SE teams.

• Ensure a consistent and differentiated narrative across product releases, use cases, and market transitions.

• Lead the product-side narrative for Agentic NetOps, encompassing AI applications, customer engagements with agents, and platform value architecture.

• Link agentic capabilities to quantifiable operational benefits and collaborate with Analyst Relations.

• Identify high-value use cases, develop business cases, and oversee naming, positioning, proof points, packaging, enablement, and launch sequencing.

• Refine product marketecture, including portfolio structure, naming conventions, and packaging.

• Direct launch messaging, enablement materials, launch sequencing, and cross-functional coordination.

• Develop the sales toolkit, which includes pitch decks, discovery and qualification guides, ROI tools, and objection-handling resources.

• Collaborate with GTM Enablement on the enablement roadmap and guide the Senior Product Marketing Manager on solution-specific resources.

• Cultivate an ongoing partnership with Product Management, providing a unified go-to-market perspective during roadmap planning.

• Integrate pricing strategies, ideal customer profiles, competitive intelligence, and customer feedback into product insights.

⛳️ Requirements

• Over 8 years of experience in Product Marketing.

• At least 4 years of experience in leading platform or multi-product positioning within B2B enterprise software.

• Proven track record of identifying and articulating genuine competitive differentiation.

• Experience in launching and positioning a comprehensive product portfolio.

• Background in introducing new use cases to market within an established product.

• Experience in leading a redesign of product marketecture or executing significant repackaging initiatives.

• Ability to convert highly technical capabilities into value narratives for economic buyers and technical practitioners.

• Experience marketing to both technical and business buyers.

• Strong competitive awareness and the ability to integrate market insights into positioning.

• Experience in developing or managing a core sales enablement toolkit for a B2B software organization.

• Experience in managing, mentoring, or closely collaborating with junior marketers.

• Analytical rigor in assessing the effectiveness of positioning strategies.

• Comfort with ambiguity and the ability to establish a function.

• A Bachelor's degree is preferred; an MBA is beneficial but not mandatory.

• Repetitive wrist, hand, and finger motions are necessary for computer usage.

• Capacity to sit for prolonged periods.

🏝️ Benefits

• Bonus opportunities.

• 401k plan.

• Medical insurance coverage.

• Dental insurance coverage.

• Reasonable accommodations available during the application process.

• Comprehensive, individual background reviews to support hiring decisions.