VP, Growth and Revenue – Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement Trustwell's comprehensive revenue marketing strategy that aligns with corporate growth objectives.

• Take ownership of marketing-generated and influenced pipeline goals, conversion metrics, and revenue performance.

• Create scalable demand generation initiatives across targeted industries, buyer personas, and customer segments.

• Design lifecycle marketing programs that foster customer expansion, cross-selling, and upselling opportunities.

• Lead integrated, multi-channel campaigns encompassing paid media, email, webinars, field marketing, ABM, partner marketing, digital channels, and outbound support.

• Collaborate with Product Marketing, Customer Marketing, Digital Experience, Creative, Sales, Customer Success, Account Management, and Revenue Operations.

• Forecast marketing-sourced pipeline and enhance performance against quarterly and annual growth targets.

• Oversee the marketing technology ecosystem, including HubSpot, lead scoring, segmentation, campaign execution, lifecycle management, and automation.

• Work alongside Revenue Operations on Salesforce, reporting, data quality, attribution, and funnel visibility.

• Utilize AI and automation to enhance campaign execution, personalization, and operational efficiency.

• Create executive dashboards that link marketing investments to pipeline, revenue, and ROI.

• Establish attribution models and refine campaigns, paid media, nurture programs, and conversion funnels.

• Present marketing performance, strategic recommendations, and business insights to executive leadership and the Board.

• Enhance pipeline, conversion rates, ARR contribution, expansion and cross-sell pipeline, paid media efficiency, and the adoption of complementary Trustwell solutions.

⛳️ Requirements

• 10+ years of progressive B2B marketing experience, with at least 5 years in leading demand generation or revenue marketing.

• Proven track record in building scalable revenue marketing organizations that drive pipeline and revenue growth.

• Experience in developing lifecycle marketing strategies that promote customer expansion, cross-sell, and upsell in the B2B SaaS sector.

• Extensive expertise in demand generation, paid media, marketing automation, ABM, lifecycle marketing, funnel optimization, and performance marketing.

• Strong understanding of contemporary B2B SaaS buying journeys and customer acquisition strategies.

• Experience in creating attribution models, executive dashboards, and data-driven reporting frameworks.

• Exceptional analytical abilities to translate performance data into strategic business decisions.

• Experience managing HubSpot, Salesforce, 6sense, and modern analytics tools.

• Strong financial and operational discipline, including budget and investment allocation.

• Outstanding communication, executive presence, and cross-functional leadership skills.

• Proven success in partnering with Sales, Customer Success, Product Marketing, and Revenue Operations.

• Growth mindset with enthusiasm for experimentation, continuous optimization, AI innovation, and measurable outcomes.

• Bachelor's degree in Marketing, Business, Communications, or a related field is required.

• Experience in B2B SaaS or enterprise technology marketing.

• Familiarity with HubSpot Marketing Hub and Salesforce CRM.

• Knowledge of marketing attribution and business intelligence platforms.

• Expertise in paid media strategy and optimization.

• Experience leading Account-Based Marketing initiatives.

• Proficiency with AI-enabled marketing tools and automation platforms.

• Experience in food technology, supply chain software, compliance, or enterprise SaaS is preferred.

• Acceptable background and references required upon conditional offer.

🏝️ Benefits

• Comprehensive healthcare benefits, including medical, dental, and vision.

• Supplemental benefits, such as STD, LTD, HSA, 401k, etc.

• Responsible Time Off (PTO) along with Holiday Pay.

• Competitive compensation package plus bonus.

• Annual bonus potential of up to 10%.

• Participation in the company equity program.

• Opportunities for growth and advancement.

• Support for accommodation during the employment process.