Head of Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the comprehensive growth strategy across both digital and offline channels.

• Establish the growth roadmap and set accountable growth targets.

• Oversee the entire growth process from ideation and hypothesis development to execution, measurement, and iteration.

• Develop and enhance offline initiatives such as experiential marketing, out-of-home advertising, guerrilla marketing, events, partnerships, and retail opportunities.

• Expand digital acquisition efforts through paid social media, search engine marketing, lifecycle marketing, referrals, affiliate programs, and SEO/content strategies.

• Implement established growth playbooks and strategies.

• Explore new channels, assess opportunities, analyze competitors, and validate ideas.

• Negotiate terms with vendors and partners to structure deals that minimize spending risks.

• Monitor growth initiatives and evaluate Customer Acquisition Cost (CAC), Lifetime Value (LTV), and payback periods.

• Swiftly terminate initiatives that are not yielding effective results.

⛳️ Requirements

• Proven track record of business growth with measurable results and direct impact on key metrics.

• Experience in both offline and digital growth strategies.

• A documented playbook of effective growth tactics.

• A scrappy, resourceful, and action-oriented mindset, especially when working with a limited budget.

• Data-driven approach to decision-making, which includes hypothesis formulation and rigorous testing.

• Comprehensive ownership from concept through to launch, measurement, and scaling of initiatives.

• Strong skills in research and negotiation.

• Proficient English communication skills at a professional level.

• Availability to work during U.S. business hours.

• Bonus: Experience in direct-to-consumer (DTC), subscription models, telehealth, wellness, or regulated sectors.

🏝️ Benefits

• Direct access to the founder and the authority to act swiftly.

• Complete ownership of growth initiatives, with the budget and freedom to validate your strategies.

• Remote-first work environment.

• Commitment to equal opportunity employment.