VP, Engagement Strategy Director

This is a fully remote position, open to applicants in New York.

📋 Description

• Oversee the agency's CRM, social, omnichannel, and customer engagement strategy across various brands and therapeutic areas.

• Create interconnected customer journeys that utilize first-party data, AI-driven personalization, automation, and cutting-edge technologies to provide impactful experiences.

• Collaborate with Creative, Media, Strategy, Analytics, and Technology teams to develop cohesive engagement strategies across paid, owned, and earned media channels.

• Act as a senior strategic consultant to clients, pinpointing opportunities for innovation, growth, and digital transformation.

• Build and nurture a high-performing engagement strategy team while enhancing the agency's capabilities in omnichannel marketing and customer experience.

⛳️ Requirements

• More than 10 years of experience in CRM, digital marketing, omnichannel strategy, customer engagement, or marketing strategy within an agency or healthcare setting.

• Extensive knowledge of CRM ecosystems, social strategy, customer journey orchestration, personalization, and omnichannel engagement.

• Experience in utilizing AI and marketing technology to enhance customer experiences and engagement efficiency.

• Demonstrated success in managing senior client relationships, cross-functional teams, and large-scale integrated marketing projects.

• Experience in healthcare or pharmaceutical marketing is essential.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and career advancement.

• Flexible work environment and work-life balance initiatives.