VP, Customer Lifecycle Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish and implement a new, integrated Lifecycle Marketing function.

• Merge customer-marketing initiatives into a unified team and operational framework.

• Create the customer lifecycle model encompassing onboarding, adoption, renewal, expansion, and advocacy.

• Collaborate with CX, Marketing, and AS leadership during the organizational transition, including roles, programs, and budgets.

• Develop governance structures, calendars, and approval workflows for synchronized customer communications.

• Construct customer segmentation and journey maps to facilitate targeted lifecycle messaging.

• Integrate Marketing, CX, Product, Sales, and Customer Success for enhanced customer engagement.

• Identify and enable opportunities for expansion, cross-selling, and upselling within the existing customer base.

• Create ongoing nurture programs and focused campaigns.

• Define and monitor the pipeline and revenue contributions from lifecycle and expansion initiatives.

• Oversee in-product messaging, announcements, banners, walkthroughs, notifications, and customer portal communications.

• Shape the content and communication strategy for the customer portal.

• Collaborate with Revenue Marketing on campaigns, creative efforts, marketing automation, and shared martech infrastructure.

• Utilize AI, automation, predictive signals, and personalization for lifecycle communications.

• Define and take ownership of KPIs including retention, NRR, product adoption, engagement, and cross-sell/upsell revenue.

• Report on program performance and business impact to marketing and CX leadership.

⛳️ Requirements

• 10–15+ years of experience in customer marketing, lifecycle marketing, growth marketing, and/or business development roles.

• Proven experience in building or significantly scaling a function or team.

• Background in B2B SaaS or enterprise technology.

• Experience in supply chain, logistics, or retail technology is an advantage.

• Demonstrated success in partnership across Marketing, Customer Success/CX, Product, and Sales teams.

• Ability to influence others without direct authority during periods of organizational change.

• Proven track record of utilizing in-product messaging, customer portals, or similar owned digital touchpoints as effective marketing channels.

• Strong understanding of marketing automation, CDPs, personalization engines, and AI-driven marketing technology.

• Capability to link customer marketing initiatives to retention, expansion, and revenue outcomes.

• Bachelor’s degree in Marketing, Business, or a related field.

• Skills in organizational design and change leadership.

• Exceptional cross-functional collaboration and stakeholder management abilities.

• Customer-focused, data-driven decision-making approach.

• Strategic vision combined with practical execution skills.

• Strong communication and presentation skills, with the ability to convey ideas clearly and persuasively.

🏝️ Benefits

• Annual performance bonus or commission program.

• Comprehensive Medical, Dental, and Vision coverage.

• 401K plan with matching contributions.

• Flexible Time Off policy.

• Corporate Fitness Program.

• Optional benefits including Legal Plans, Accident and Hospital Indemnity, Pet Insurance, and more.

• Inclusive and supportive workplace culture.

• Emphasis on work-life balance.