
Virtual Territory Business Manager β North Region
Posted Sep 18

Posted Sep 18
This is a fully remote position, open to applicants in Pennsylvania.
β’ Propel demand generation, enhance customer engagement, and improve business performance within a designated territory.
β’ Assist with both pre-launch and post-launch commercial initiatives.
β’ Implement sanctioned strategic and tactical plans to fulfill territory goals.
β’ Ensure launch preparedness, product commercialization, and ongoing business expansion primarily through digital and remote interactions.
β’ Build trusted relationships with retina specialists, comprehensive ophthalmologists, optometrists, genetic counselors, academic medical institutions, referral networks, and other healthcare stakeholders.
β’ Inform stakeholders about disease states, identify suitable patients, and facilitate the adoption of innovative therapies.
β’ Utilize customer insights, market analytics, competitive intelligence, and territory performance metrics to discover opportunities and prioritize accounts.
β’ Execute targeted strategies to enhance market penetration and optimize territory performance.
β’ Collaborate with Market Access, Marketing, Medical Affairs, Commercial Operations, and field-based teams.
β’ Connect with healthcare professionals and support staff through phone, video conferencing, email, and authorized digital channels.
β’ Convert national brand strategy into a localized business strategy and tactical plan.
β’ Promote product adoption through pre-call preparation, clinical messaging, and patient access education.
β’ Conduct virtual customer engagements using authorized promotional materials and compliant messaging.
β’ Utilize digital engagement tools, analytics, and customer insights effectively.
β’ Track lead and lag indicators and relay competitive intelligence and field insights to sales leadership.
β’ Maintain accurate records of customer interactions, account strategies, and territory activities in approved CRM systems.
β’ Host video meetings, virtual presentations, webinars, and remote educational sessions.
β’ Bachelorβs degree in a relevant field.
β’ At least 3-5 years of experience in pharmaceutical, biotechnology, specialty healthcare sales, inside sales, virtual sales, or customer engagement.
β’ Proven track record of business achievement.
β’ Experience in ophthalmology is strongly preferred.
β’ Preferred experience in virtual pharmaceutical sales or omnichannel customer engagement.
β’ Strong understanding of ophthalmology practices, retina centers, academic medical institutions, referral networks, and the ophthalmology market landscape.
β’ Knowledge of inherited retinal diseases, ophthalmology treatment pathways, and patient identification processes is preferred.
β’ Capability to develop, implement, and manage strategic account plans in a virtual setting.
β’ Proven success in building customer relationships and influencing treatment adoption through remote engagement channels.
β’ Existing connections with ophthalmologists, retina specialists, IRD specialists, genetic counselors, and key opinion leaders are highly regarded.
β’ Experience supporting therapies that necessitate genetic testing or specialized patient identification processes is preferred.
β’ Experience in launching rare diseases is preferred.
β’ Preferred experience in virtual pharmaceutical sales, inside sales, customer success, tele-sales, or omnichannel engagement.
β’ Demonstrated success in applying digital engagement strategies to enhance customer adoption and business performance.
β’ Effective communication of approved clinical and scientific information.
β’ Ability to ensure compliance with company policies and regulatory standards.
β’ Competitive salary and comprehensive benefits package.
β’ Reasonable accommodations during the interview and hiring process for qualified applicants with disabilities.
β’ Commitment to equal opportunity employment.
Mercor
ICF
ICF
The Cigna Group
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